4 Magic Phrases That Unlock Brilliant Product Ideas”?, from Inc.
Would you like to know what customers want before they do? These simple phrases will give you a clue.
Ever wonder what your customers really want? How could you tweak your product or sales pitch to get them to buy in big volumes? And could you come up with a new idea for a product or service that would put you and your company on the map?
You can find the answers to all these questions, and it’s not rocket science. That’s the word from Brian D. Evans, serial entrepreneur and CEO of the app marketing firm Evani Ads, as well as author of the entrepreneurship blog Lions Brain. In a recent post, Evans revealed what he calls four “Secret Words” that, he claims, will allow you to build a multi-billion dollar business. While I doubt every reader will become a mult-millionaire, the principle involved is very, very smart. And it will give you amazing insight into what your customers and potential customers most want–and are almost certain to buy.
The approach is amazingly simple. Begin by visiting the websites and social media most relevant to your product or service. That might be Yelp, Amazon, or other review sites. It might be a local Facebook group. If yours is B2B company, this method might work less well, but try visiting any online forums or review pages where your customers and potential customers discuss products. Wherever you go, keep an eye out for the following phrases: