3 valuable lessons I learned about automotive social media in 3 days, according to One Big Broadcast.
Last week, I started working for Wikimotive as a social media rep. It’s my job to maintain a dealer’s social media presence by creating great content that gets users interacting, and maintain that interaction in order to build a connection.
The automotive industry is new to me; my social media experience up to this point has been general content marketing, which is focused on generating page views and interactions, not necessarily business. The great thing about social media, though, is that my experience in content marketing easily relates to business, as the content I create and promote also generates page views and interactions — it’s simply fine-tuned for a local audience full of potential customers.
With that said, here are three valuable things I learned about automotive social media in 3 days:
1. Don’t Concern Yourself with Big Numbers
Coming from content marketing, bigger was always better. The goal is to drive as much traffic to a blog or piece of content as possible, as quick as possible, and move on.