3 social lessons for brands from the Super Bowl blackout, according to Search Engine Watch.
The Big Game has come and gone. While most people are talking about their favorite – or in some cases – least favorite Super Bowl ads, the real showstopper wasn’t the commercials or even Beyoncé reuniting with Destiny’s Child. No, the real event took place during the 32 minutes that the stadium went dark.
At the house party where I was, everyone put down their iPads and smartphones and looked at each other with dismay and confusion as if to ask each other “is this really happening?” And of course, the joking tweets were sent out from the thousands almost immediately.