3 Refreshing Ways To Look At Marketing Analytics, from Forbes.
It’s not just for data scientists anymore. Columnist Brian Massey shows us how to get creative and explore analytics from some unexpected sources.
My numbers are down. After spending my last few columns in deep dives on report sampling,tracking account holders, and measuring video, I thought I would return to a more motivational topic for this column. Sharing on these very important columns has been down, with less than 400 shares each. By comparison, my Google Analytics Checklist column has garnered almost 4,000 shares.
1. Don’t Take Things So Seriously
So, I’m going to attempt to expand my audience, and talk about the fun you can have with analytics. When we stop thinking of analytics as a discipline of data scientists, we free ourselves to make good decisions with data from unusual sources.
The opening statement above is an illustration of data-driven decision making that goes counter to much of what I teach here. I’m citing a metric — shares — that only hints at my real metric.