2 DMS newcomers fight the odds for customers, from Automotive News.
Two relative newcomers to dealer management system software are trying to get traction in an industry dominated by well-established giants CDK Global and Reynolds and Reynolds.
Both Advent Resources and Dominion Dealer Solutions have launched a DMS within the past 30 months aimed at taking on the big boys on price and technology.
Advent Resources, a longtime dealer software provider in desking, sales and finance and insurance tools, today has 15 customers for its DMS, said CEO Tim Gill.
Dominion won’t say how many customers it has for its DMS, known as DMX, because the software is still in startup, said John Reed, vice president of product strategy. He formerly worked with Microsoft when the giant toyed with entering the DMS market.