One of the core values at my company is “Test everything; assume nothing!” That’s because we know that after all these years on the internet, you just never know what strategy or angle is going to work best for you…until you test it. This applies even to your star-performing strategies, because there’s always room for improvement.
The bottom line is, testing is the only way to discover what works–and what doesn’t–on your website, and it’s the best way to start increasing your sales exponentially. And if you take the plunge and use just one of the following tests, you’ll learn just how true this is, especially when you start seeing a dramatic improvement to your bottom line.
Test #1: Offer just one product or service on your home page. Do you sell a number of products or services on your website? If so, I’d strongly recommend you test whether or not this is the best strategy for you. We’ve found that offering fewer products in one place with more copy describing those products always translates into higher sales.
It’s all about focus. Instead of trying to please everyone who visits your site by offering a large range of products with minimal detail about each one, if you offer just one product–or one set of related products–you can really focus on one key set of benefits and answer all the possible questions and doubts your visitors might have about your product. And you don’t have to stop selling your other products–you can always offer them to your customers from other web pages or by using follow-up offers ( see Test #12 )
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