Fact is consumer confidence is up, banks are lending and people are buying more cars. Now is the time to generate increased sales across departments. Customers who visit your lot are more informed and ready to purchase now than ever before.
But the lines between what is currently considered e-Commerce, mobile shopping and traditional retail have blurred and will fundamentally change the way your dealership operates. When a customer contacts you, or visits your lot, it’s likely that they have already looked at your inventory online, used their smartphone to read dealership reviews and checked out your social media properties.
Add to this the fact that the average car shopper visits, on average, just two dealerships in-person before making a purchase, it’s more critical now than ever for dealerships to leverage the latest tools to manage reputation, encourage positive reviews, and get social with their customers.
Have you ever found yourself asking these questions?
- How can I promote customer reviews for my salespeople to sell more cars?
- How can I get more business and profits from my parts department?
- How can I use data to generate more ROI from my pre-owned department?
- How can I utilize social media to increase returns in my service department?
- Am I getting the right reviews on Google to advance my business?
- What do the best internet departments do? How can I improve mine?
- Should I be moving my business to the cloud to increase business?
- How do I convert phone calls into appointments that show?
- Do I know how to find and implement the right CRM solution?
- How many vendors should I use to get the best return at the lowest possible cost?
Attending the 13th Digital Dealer Conference & Exposition will provide detailed answers to these questions and more. With over 100 sessions and unrivaled peer networking opportunities, Digital Dealer provides strategies to improve every department in your dealership.
And with the debut of new education options, Digital Dealer will provide even more value. In the new Digital Dealer Learning Labs attendees will be able to garner one on one coaching from leading experts in the subject of Google strategies, Facebook strategies, Mobile Apps, e-Newsletters, SEO, Social Media strategies, BDC processes, Video strategies, Telephone scripts, and Fixed Operations mobile strategies.
The exhibit hall will feature over 100 solutions providers and the debut of Digital Dealer Innovation Hours, concise demonstrations of the latest and greatest technologies, products, services, and business applications, many of which will be launched at DD 13.
Further, dealers and managers will have the opportunity to delve in case studies on how an actual dealership used a specific product, service, technology or application to determine if it might be right for their dealership.
For a complete line-up of speakers visit: http://www.digitaldealerconference.com/speakers/
To register for the 13th Digital Dealer Conference & Exposition visit http://www.digitaldealerconference.com/register/
Dealership peers will share strategies on how build SEO for your salespeople.
It’s All About People, People!!!
Answer your reviews to build SEO for your employees
A.J. Maida, Director of digital marketing, Papa’s Chrysler Dodge Jeep in New Britain, CT.
Fixed Operations specialists will explain how to sell more parts inventory online, examine common pitfalls with vendor relationships, and take advantage of the multi-billion dollar parts e-commerce market.
Discovering Huge Hidden Profit Opportunities in your Parts Department
Learn how to develop strategies to manage parts inventory, reduce hidden costs in your inventory, develop a profitable approach to hiring and turn your parts department into an increasing profit center.
Mark DeLucia, Founder and President, DealerMine Corporation
Pre-Owned sessions will outline how to maximize ROI.
Blending Science and Strategy to Maximize Used Vehicle ROI
This session helps dealers establish a market-specific inventory and data strategy to maximize used vehicle return on investment (ROI) and profitability.
Dale Pollak, industry entrepreneur
Social Media is always evolving, and industry leaders will discuss how to manage SEO and reputation management.
Social Scheduling – Maximize your Social Media with Service Customers
Understand three simple strategies to deploy in your service department to greatly enhance your social media and online reputation, use customers and technology to drive more sales and higher loyalty.
Brice Englert, Lead Interactive Media Products and Dealer Marketing Services, Dominion Dealer Solutions
Advanced SEO for Dealers – What Still Works on Google
Google is constantly changing and massaging its algorithm to improve its local results. Ali Amirrezvani will cut through the clutter about what still drives organic rankings and how to leverage that knowledge for your dealership in 2013.
Ali Amirrezvani, President, CEO, and co-founder of DealerOn
A Zagat’s Rating for Your Dealership!?
Your local customers rely on Google+ Local to find local dealerships—YOU! Master Google’s new social network, boost your new Zagat rating, manage your reputation, and get social with your customers.
Tim McLain, Marketing Manager, Netsertive.com
Industry Consultants and Trainers will outline a multitude of strategies including managing in the cloud, website conversion, CRM, technology threats, turning calls into appointments and closing more sales with today’s informed customers.
Five Things in Common Successful Internet Departments Share
Learn why some Internet departments continually outperform others; understand the five things in common of successful Internet dealerships and how you can apply these strategies to immediately improve performance of your own Internet department and maximize profits.
Phil DuPree, President, AutoUSA Internet Sales Solutions
Move Away from Managing Software and Back to Selling Cars: A Perspective on Cloud Computing
How dealerships can integrate cloud computing and improve efficiencies
Andy Lapin, Chief Architect, Kelley Blue Book’s kbb.com
Go from “No How” to Know How!”
The best sales consultants on the showroom are often the least successful on the phone. By implementing four tools, your dealership will gain “Know How” and set appointments more effectively.
Dr. John Mlinarcik, founder & CEO of PCS-Global
Putting the Customers Back in CRM
Solving the problems of CRM and social media led Saphura Long to develop the AutoWall, the first Interactive Customer Community (ICC) that enables growth-oriented automobile dealers to master four critical areas of marketing and customer relations.
Saphura S. Long, President of Gratis Technologies and graduate of the NADA Dealer Academy _____________________________________________________________________________________
How to Choose the Right CRM
Tips and tricks for better decision making.
Howard Leavitt, founder of AutoRaptor CRM
Texas Two-step – Make Sure you Know Who you’re Dancing With
Come hear Davis’ fresh take on the all-important question: “Should I have just one digital vendor handle everything for me”?
Laura Davis, Local Search Group