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We are all becoming physically and digitally more mobile, moving from experience to experience and device to device. This complex journey is yielding search data that is helping to understand customer intent, building new business models, and big implications for digital transformation. For marketers, understanding this more mobile behavior is a must. We are an always-learning society, and as we learn to sync information based on customers’ unique digital journeys more quickly than ever before, we can offer targeted and tailored experiences to our customers. We’ll take an up-close-and-personal look at how search is evolving and helping customers navigate their journeys and how search is evolving to play a critical role in the overall marketing mix.
Primary Learning Objectives:
- Learn how customer behavior is changing because of technology and recent updates to search engines.
- Learn how search is changing and how to adjust strategies at the dealership level.
- Learn how the increase in mobile device usage will change the search landscape in the future.
Christi Olson, Search Evangelist, Microsoft; and Greg Gifford, Director of Search and Social, DealerOn
Gregg Gifford Bio: Greg Gifford is the Director of Search and Social at DealerOn, a software company that provides websites and online marketing to new car dealers all over the country. He’s got over 16 years of online marketing and web design experience, and he speaks internationally at both automotive and SEO conferences, teaching thousands of small business owners and marketers how to get their sites to show up higher in local search rankings. Greg also spends his time doing freelance website design and SEO for local businesses. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.