Westport auto dealership’s fall from grace shows importance of care with social media, experts say, from The Herald News.
Public relations professionals say avoiding problem posts, and getting ahead of them when they happen, is crucial to managing reputation
Your reputation, like your roof, can collapse overnight.
A blizzard of bad publicity and a little neglect is all it takes, public relations professionals say.
“You can’t let things go,” said Dyana Koelsch, a former TV reporter who now owns DK Communications of Providence. “With social media, mistakes don’t go away.”
A Westport used-car dealer is learning that lesson the hard way. A video of company employees berating a pizza delivery man went viral this week, hitting 700,000 views in days and resulting in a storm of bad publicity for the company.