Volkswagen freaks out whole movie theater with devious ‘Don’t text and drive’ PSA, from AdWeek.
We’ve seen lots of “Don’t text and drive” ads lately. With this one from Ogilvy Beijing, Volkswagen drove the message home to a captive movie-theater audience in a way they’ll surely remember.
Watch the spot first to get the full impact.
Obviously the video begs the question about how, exactly, the stunt was pulled off. It says a “location-based broadcaster” was used—presumably this is done through geo-fencing, though you would think people would have to opt in to receive text messages that way.