Kendall Billman, VinSolutions Director of Interactive Marketing, is sharing his expertise with you on what happens behind the scenes of a dealership website.
Technology that exists today reveals valuable market advantages and solves the issue of lost leads with traffic to an automotive dealership’s website. Start proving marketing ROI and take back control of your own data with proven best practices from the top OEM franchises in the country. Learn what happens behind the scenes of a dealership website. Knowing what and how your consumers search will give you powerful insight to improve your business. Kendall Billman will be presenting data points from over 20-plus million visitors touching 100-plus million pages at the OEM specific level. This behavioral data will break down top pages, best call to actions for conversions, statistical data measuring customers preferred search and operating systems and how to use this to the dealership’s advantage.
What will you learn and what action items will you take back to the dealership?
1. Learn the most common customer behavioral paths when searching websites from top OEM franchise dealers and start using this to your selling advantage.
2. Identify key converting call-to-actions on a website for quick redesign tips.
3. Take back a list of the best statistics to use when measuring a website’s performance with the knowledge of how to interpret what they mean and where to get them for free!
4. Avoid the most common pitfalls of a website.
Kendall Billman, director of interactive marketing at VinSolutions, earned his MBA in marketing and has over 18 years of automotive experience. He is an industry-leading expert in website consumer behavior, website development, SEO, SEM and Internet marketing to automotive customers. Billman is a member of the American Marketing Association, is Google Adwords Qualified and an established speaker. He has consulted for BMW, Ford, GM, Mercedes, Toyota, Lexus, Nissan, Infiniti, Honda and Mitsubishi in website lead tracking, follow-up, endorsements and certifications. Billman helped create Reynolds Web Solutions, brought CRM to Who’s Calling and built DealerOn’s consumer interactive websites and SEO.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital.