Video Styles that Attract and Convert Shoppers, for Ecommerce, from Practical Ecommerce.
In today’s marketing world, companies spend much time and money deciding how to create the most compelling content to promote their brands. One way to do this is with video.
There are many ways to create videos for your product or to drive traffic. Some require thousand-dollar investments, while others can be bootstrap productions that go viral. Here are some video styles you can try for your company.
Some retailers include product videos that feature a model using or wearing the item. A great example of this is Zappos. For most of its products, you can click on the video and someone will briefly describe the item for you and then walk around in it to show you how it looks when you wear it. This is a smart option for items like shoes and clothing — the shopper can actually see them as they would look when worn, versus seeing the item on a mannequin or in one place.