There have been many digital marketing articles stating that video content is important. It definitely plays a strong role in humanizing a business – if customers can see the “face” of the company via a video, they can more strongly identify on a personal level with that business. Whereas before, the tone regarding video marketing was that it’s the “next big thing”, we are now living in the times of them being the current big thing!
While YouTube is an obvious choice for video content, other social media networks have built up video abilities of their own and are now refining those to be more of an asset to advertisers. Facebook, Instagram and Vine, among others, have been adopters of video content and are now streamlining and improving their offerings. Instagram, for example, is rumored to be stepping up to full minute-long video clips and Facebook, much like YouTube, has begun offering live streaming.
These different networks want you to use their streaming utilities, and may increasingly discourage simple YouTube embeds – Facebook is probably the strongest example of this, next to Instagram where in-stream links and embedding from outside sources are not even allowed on the platform. Thus, marketers need to be aware of posting their video content as actual videos and not links to the various platforms whenever it makes sense.
The good news is that if a company is struggling to humanize its profiles on social media, video is a great way to get in front of the camera and share on a personal level, and platforms like Facebook even allow audience targeting and advertising to be applied to video content. Being able to post up a commercial, or even a simple stream of a company executive, employee or actor representing the business can help expand a corporation’s social media worth and make themselves appear more accessible in a native format that doesn’t quite feel as much like an “ad”.
Video content is no longer “increasingly important”; it is now a contender as one of the most important aspects of Social Media marketing. Contact ZMOT Auto today to make sure your business is posting the right kinds of content to all the major social media platforms.
Author: ZMOT Auto
ZMOT Auto ( Cardinale-Group of Companies ) provides integrated digital retail sales solutions along with regional exclusivity and performance management in the United States, Canada and Mexico. #DealerToDealer #ZMOTauto #CardinaleGroup