Ryan Soffa, senior vice president of product development at FordDirect, is sharing his expertise with automotive dealers and managers on how to optimize and maximize your online and social presence to secure leads and sales.
According to JD Power and Associates, search usage is up 5,200% over the last five years. Consumers are searching for vehicles online rather than traveling from store to store.
Online channels such as Google Places, Facebook and Twitter are useful tools for dealers to leverage when connecting with the vehicle purchaser of today. Ryan Soffa will discuss the new channels available to dealers online and how to optimize them in order to attract and engage customers, secure leads and drive sales.
What will you learn and what action items will you take back to the dealership?
1. Learn more about the vehicle shopper of today and how they engage with dealers online.
2. Learn to optimize sites like Google Places to make your presence known online and attract sales leads.
3. Learn how to maximize your presence on other social sites in order to secure sales leads and drive vehicle purchases.
Ryan Soffa is senior vice president of product development at FordDirect. Soffa leads the dealer solutions product team and plays a key role in the development and launch of FordDirect products and services. His experience includes retail, wholesale, and third-party operations in the automotive industry. Before joining FordDirect in 2003, he held various positions in the retail automotive marketplace and at American Dealer Services, a finance and insurance services technology start-up. Soffa holds a bachelor’s degree in business administration and automotive marketing from Northwood University.
A 12th Digital Dealer® Conference & Exposition Featured Speaker: Ryan Soffa presents: Get Found: Optimize and Maximize Your Online and Social Presence to Secure Leads and Sales: Will show dealers how to leverage their online presence especially on Google Places and through other social media channels to attract the new age of vehicles purchasers and secure leads.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital.