Vboost Opens Doors, Welcomes New Clients, Helps Auto Dealers Sell More Cars through Combining a Mobile Application with a Viral Marketing Platform
Huntington Beach, CA — Vboost, a viral marketing company focused on the auto industry, announced today that after a year of developing a revolutionary new mobile application and viral marketing platform, officially opened its doors and is adding clients at a rapid pace. Vboost leverages customer excitement during the “vehicle delivery” process, the emotional high point of the buying experience. The Vboost Mobile Application, which is both iPhone and Android compatible, allows the dealership to upload a few quick pictures to the Vboost Viral Marketing Platform. Vboost then uses those images to create a viral music video that the customer can share via Twitter, Facebook, YouTube or other social platforms, as well as email to their friends and family.
Studies show that 58 percent of car buyers will post something on a social network about their new vehicle purchase.* In fact, “Automotive” is the fourth highest topic of product discussion on social media sites, creating a high likelihood that customers will share these videos.
View a sample of a customer video at: http://www.vboost.com/vboost/TSDdemo.php
Founded by automotive industry veterans Paul Moran and Scott Alan, Vboost (http://www.vboost.com) has received amazingly positive results and feedback from their dealer customers. As one auto dealer stated, “We signed with Vboost on a Tuesday, and by Saturday we were sending viral video messages to our customers. This is like running a TV campaign on consumer social sites and our customers love it!”
Paul Moran, Vboost CEO, explains the company’s philosophy, “We have taken the opposite approach to reaching customers through their social networks – Instead of trying to lure customers to the dealers marketing sites, we get the dealer’s marketing message to the consumer through their friends and family. We reach a previously unreachable audience. Dealers will soon realize that connecting with customers on their terms has a positive impact that traditional marketing will never see.”
Vboost CSO Scott Alan adds, “In over 16 years of bringing successful marketing solutions to the auto industry, I have never seen such a positive response from dealers on a new technology. Innovative dealers see what Vboost can do and they sign up on the spot. I am very excited about the current product and where it is headed. This is smart marketing at its best!”
The Vboost mission is to create hundreds of viral marketing video messages that promote the dealership brand and deliver them to the customer at the emotional high point of car buying experience. The landing page customers are directed to is complete with all the tools needed to easily upload and share these videos, compelling customers to do so.
For an overview video of the concept go to: http://www.vboost.com/vboost/Vboost_Viral_Marketing_072712.php
- 84 percent of auto dealer customers are on Facebook – 58 percent are on every single day
- 58 percent of car buyers will post something about their new vehicle within 48 hours of purchase
- The average car buyer has 170 friends in their network
- On average nine of their friends are in the market to by a car this month
- A message coming from a friend has a much greater impact than any other source
- Automotive conversations ranked as the fourth most talked about product via social networks
*Research conducted by Dealer.com, DriverSide, GFK Research and ROI Research and Performics in 2011
Based in Huntington Beach, CA, Vboost, Inc. is the first proactive process to create positive viral marketing in the retail automotive space. It involves a streamlined process via a mobile application and three unique technologies, which collect customer photos at the time of vehicle delivery, convert them to custom music videos and then send them directly to the customer’s email inbox. By emailing these branded messages to customers during their emotional highpoint, we have found that most buyers are compelled to upload and share these videos with family and friends via Facebook, YouTube, Twitter, email and other social media platforms. Best of all, results from each viral marketing campaign are being monitored, quantified and reported back to the dealers. For more information or a demonstration call 800.954.7285 or visit http://www.vboost.com or follow us on Twitter @VboostInc.