Using Social Media to Promote Your Dealership, from Dealer Marketing Magazine.
Social media should be an essential part of any auto dealership’s marketing plan moving into 2015. Even though many consumers want to physically see an automobile before they purchase it, a strong social media strategy can sell them on your dealership before they even walk through the door.
It’s important to define a strong social strategy and develop a continual digital presence. No need to fret; if you don’t have the resources to hire a social media specialist, there are ways you can start implementing social strategies today. We have laid out several social media marketing strategies you can try today to build your online audience and convert them into sales.
1. Become a thought leader
Social media is a great place to promote original content from your blog. Having a strong social presence can help you become a thought leader in your industry, especially if you take on controversial topics or offer sound advice on how your consumers can get the most out of their auto buying experience.