Using Predictive Analytics for Your Dealership
// Webinar summary
In this webinar C-4 Analytics, an award-winning digital agency that specializes in hyper-targeted digital marketing and advanced web analytics, along with Google, will dive into how to crack the big data code to determine what inventory to purchase, and what customers to target, that will help you gain better ROI for your company.
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We will walk you through how to use big data to strategize a way to disrupt in-market shoppers who are conducting research online. The data that is stored online can help us attract these buyers with compelling assets, educate them as to why they should prefer a different product or service than what they were originally shopping for and entice them to submit a lead. By changing behavior in the consumer research and purchasing processes, C-4 Analytics allows clients to surpass projected KPIs, sell more product and get a wider audience of consumers to think about our clients in a new way. We have learned to crack the big data code and will drive you through through our groundbreaking process.
// Key takeaways
• Learn to break the big data code that all companies can benefit from.
• Use the data to determine what inventory to purchase and what customers to target.
• Big data can be used by everyone, it just needs to be specialized to your needs.
// About the presenters
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.