Unlocking Marketing Blindspots
// Webinar summary
Are you missing something in your marketing blind spots? There is no doubt that digital marketing can be chaotic. To stay competitive and move inventory faster, dealers must focus on driving website engagement, managed by new KPIs.
Supporting Pasch’s latest book, “Swimming with Digital Sharks,” this webinar session will help dealers learn how to identify malicious BOTS, ad advertising BLUNDERS, and budget BLOAT in their marketing investments. During this session, Brian will also review four core critical web engagement metrics to optimize your marketing spend.
// Key takeaways
• Measure consumer engagement to eliminate advertising bots, blunders, and bloat in their marketing investments.
• Four core critical web engagement metrics to optimize your spend.
• How to use Omni-channel, VIN specific campaigns to drive high engaging traffic.
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.