SANTA MONICA, Calif. — Are Americans more patriotic around the Fourth of July? According to data from TrueCar.com, the authoritative voice in new car pricing and industry trend information, the most popular cars purchased around the Fourth of July last year (June 27 – July 10, 2011), were either American brands or assembled in the USA. Nine of the top ten cars are currently assembled in the USA and only the Chevrolet Equinox is not currently assembled in the USA but expected to be assembled in Spring Hill, Tenn. during the second half of 2012.
“Last year around the Fourth of July the American new car buyer chose to purchase vehicles that were built in the USA or had an American nameplate,” said Kristen Andersson, Senior Analyst at TrueCar.com. “Made in the USA is a strong statement that resonates with consumers as evidenced by the vehicles most purchased around the 4th of July holiday. Due to the massive product improvements over the last few years by the domestic automakers, it is no longer a coincidence that American buyers would gravitate towards these vehicles. Some of this could be a result of the lack of inventory from the Japanese earthquake, but the data shows that American car buyers are open to buying a car made in the USA.”
The top ten cars purchased during the Fourth of July and their current potential savings off MSRP include:
|Top Cars Purchased Around Fourth of July According to TrueCar.com (June 27 – July 10, 2011)|
|Rank||Make Model Trim||Segment||MSRP||Market Avg.||$ Savings||% Savings|
|1||Chevrolet Silverado 1500 2WD Ext Cab 143.5″ LS||Large Truck||$30,920||$27,205||$3,715||12.0%|
|2||Chevrolet Cruze 4dr Sedan LTZ||Small Car||$23,985||$23,755||$230||1.0%|
|3||Nissan Altima 4dr Sedan I4 CVT 2.5||Midsize Car||$21,330||$18,979||$2,351||11.0%|
|4||Ram 1500 2WD Reg Cab 120.5″ ST||Large Truck||$23,415||$19,775||$3,640||15.5%|
|5||Chevrolet Equinox FWD 4dr LTZ||Midsize SUV||$30,045||$29,655||$390||1.3%|
|6||Ford F-150 2WD SuperCab 145″ XLT||Large Truck||$31,800||$27,983||$3,817||12.0%|
|7||Chevrolet Malibu 4dr Sedan LS w/1LS||Midsize Car||$22,870||$19,720||$3,150||13.8%|
|8||Toyota Camry 4dr Sedan I4 Auto SE||Midsize Car||$23,980||$22,704||$1,276||5.3%|
|9||Jeep Grand Cherokee RWD 4dr Laredo Altitude||Midsize SUV||$36,720||$33,730||$2,990||8.1%|
|10||Ford Escape FWD 4dr XLT||Small SUV||$25,695||$22,184||$3,511||13.7%|
|*Market Average is estimated based on the national average of recent vehicle transactions, including destination and delivery charges after incentives that are subject to change, but does not include tax, title, licensing, documentation or processing fees, other state and governmental charges and/or fees, or any other charges or fees allowed by law. **Percent Discount is rounded to the nearest tenth.|
For more information about the vehicles in this chart, visit the TrueCar Blog.
About TrueCar, Inc.
TrueCar, Inc. is an online automotive information and communications platform focused on creating a better car buying experience for dealers and consumers. Consumers want a hassle-free car buying experience and dealers want high-quality sales velocity. TrueCar helps achieve these goals by providing unbiased market information on new car transactions and by supplying an online communications platform through which dealers and consumers can communicate with each other. TrueCar’s market-based information provides both consumers and dealers with an accurate and comprehensive understanding of what others actually paid recently for similar vehicles, both locally and nationally. TrueCar’s communications platform then allows informed, ready-to-buy consumers to communicate directly with participating dealers. Some of the nation’s largest and most well respected membership and service organizations rely on websites powered by TrueCar to help educate their members and customers who are in the automotive market. TrueCar is headquartered in Santa Monica, CA, and has offices in San Francisco, CA, and Austin, TX. After experiencing dramatic growth since 2006, TrueCar is developing a suite of products and services centered on radical clarity through the comprehensive analysis of market data and information. TrueCar’s participating dealer partners have sold over 500,000 new vehicles to TrueCar users nationwide.
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