AUSTIN, TEXAS – Trilogy Inc. today announced that experienced automotive industry executive Mike Richards has been promoted to President of Trilogy’s Global Automotive Business. Richards, who formerly served as Vice President of Marketing and Sales, will lead the expansion of Trilogy’s global footprint in both dealer and OEM services.
Richards is a highly respected leader in the automotive industry, with more than 30 years of automotive sales and marketing experience, including General Marketing Manager of Ford’s Lincoln Mercury Division and General Sales Manager of Ford’s Customer Service Division. Prior to that, Richards held several other management and executive positions at Ford and Lincoln Mercury. He earned his BBA from Eastern Michigan University and completed the Strategic Marketing Education Program at Duke University’s Fuqua School of Business.
In his new role as President of Trilogy Automotive, Richards will draw on his experience to help Trilogy deliver new solutions that increase profitability for automotive dealers and OEMs.
“Mike is absolutely one of the best people I’ve worked with in the industry,” said Ed Witt, owner of Witt Lincoln in San Diego and former Lincoln-Mercury Dealer Council Chairman. “He was a wonderful leader at Lincoln Mercury, with a strong commitment to helping his dealers succeed. I’ve known Mike for many years, and he has never hesitated to do the right thing, which is a rare commodity that you don’t see every day.”
“Mike has a strong vision and a passion for improving the retail business of automotive dealers,” said Scott Brighton, President of Trilogy Inc. “We’re excited to have someone of Mike’s caliber and in-depth industry experience leading our automotive team. Mike has demonstrated exceptional leadership skills throughout his career, and he is the right person to drive new growth for Trilogy Automotive.”
About Trilogy Automotive
For over two decades, Trilogy has been revolutionizing the automotive industry through a combination of relentless innovation and a commitment to customer success. Trilogy Automotive’s patented technology solutions range from custom and client-driven to turnkey configuration, design and lead management systems, and have powered leading automotive companies such as Ford, GM, Nissan, Chrysler, Toyota, Hyundai, Kia, Volvo, Jaguar and AutoNation. A division of Trilogy Inc., the business has the benefit and resources of one of the world’s largest privately held software companies.