Take Control of Your Dealership’s Communication
If you want to capture the attention of shoppers in today’s market, communication should be one of the sharpest tools in your toolbox. Remember the days of desk phones and tangled cords? The me-to-you approach of salespeople who told customers all about the cars on the lot? The newspaper ads that detailed the “special invitations” to save? Say good-bye to all of that, because dealership communication has come a long way since then.
The Evolution of Communication
If your dealership isn’t looking for a way to update and streamline its communication, it should be. Businesses and consumers are now connected digitally—nearly 24/7—and there’s no information that can’t be shared, Tweeted, commented on, or reviewed by online consumers. For your business, that means constantly being at the top of your game and taking your communication to the level today’s shoppers expect from the brands they trust.
Consumers are in a hurry. That’s no surprise. And in order to get them to slow down and pay attention to what you’re saying, your communication must be efficient, relevant, and impactful. Sure, there are many ways you could entice more customers to choose you, but great communication aligns well with every other perk your dealership has to offer. It won’t matter if you offer great prices or outstanding service if you’re unable to effectively convey that to your consumers. And your customers won’t return for repeat business if you’re unable to efficiently connect your teams and facilitate great communication between employees. Communication is the glue that holds everything together.
There’s a Better Way
Making changes can be tough, especially if what you’re changing falls into the not-broken-don’t-fix-it category or even the we’ve-always-done-it-this-way category. But here’s the thing:
Even if your dealership communication doesn’t seem broken, there’s still a better, more efficient way to make sure you’re connecting your entire team and ensuring you provide an experience that gives your customers everything they need.
Click below to read the full article:
Automotive Digital Marketing
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.