Automotive shoppers, now more than ever, have a wealth of knowledge available at their fingertips.
Where can a dealer place their offerings to find the right customer at the right time? The options in the digital space are virtually unlimited — pun intended.
As part of our journey to help you find the folks most likely to be interested in buying from you, Auto Remarketing set our sights on one of the sources of information frequently utilized by auto shoppers: third-party websites.
This is Part 2 in a series on advertising ideas for dealers. To explore what devices customers are using to shop, check out Part 1.
According to a recent worldwide automotive survey from Accenture, titled What Digital Drivers Want, 37 percent of those surveyed in the United States who were either close to shopping for a new or used vehicle soon (or anticipated the need in the future) said that automotive sites and reading online publications or car magazines were the most influential factors on their decision making process when buying a car.
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