The sweet and simple marketing lesson from ‘House of Cards’, according to Entrepreneur.
A few months ago, I got a hankering for BBQ ribs. As someone who doesn’t typically indulge in ribs and the sort, I found myself frequenting local southern BBQ restaurants and even cooking ribs myself. So what was the cause of this sudden craving?
Now, hang with me. One of my favorite shows these days is a Netlfix original, House of Cards. In the show, the protagonist, a South Carolina senator named Francis Underwood, often visits a quaint BBQ rib restaurant in Washington, D.C. The restaurant visits are important to the plot as the senator often reflects on critical events or meets secretly with other show characters.
For me, I can’t get past the succulent and tasty BBQ ribs that the senator shamelessly and sloppily feasts on.
While the restaurant is fictional, and no specific product placement is taking place, the lesson is still sweet and simple (pardon the pun): Product demonstrating is a powerful tool to increase awareness and promote action.