It’s just not apples-to-apples any more.
While you might sell the same shiny new F-150 as the joint down the street, yours comes with a different maintenance plan, financing options, chrome package, floor mats, or other more trivial add-ons.
While it’s relatively easy to advertise what you’re selling, it’s important to consider why a person might actually pay more for the same vehicle at your dealership. That’s where a solid reputation, intelligent inbound marketing and efficient marketing automation can help you stand out ahead of your competition.
THE STICKER SHOCK ISN’T REAL
Being expensive can be painful. Having high prices certainly can deter a select type of lead, but it doesn’t have to always be a bad thing. In fact, according to a recent study by Autotrader, the dealership experience presents more value than the actual price to most consumers.
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