Fear is the greatest enemy you’ll ever encounter as an automotive professional. Fears appear on both sides of most sales situations so you really need to understand them and master how to overcome them.
Hopefully, you’ll learn to recognize and conquer your own inner fears. Those common fears most salespeople have of not getting enough business, making mistakes, or losing face will be conquered with knowledge and experience. Being educated and well-prepared to perform in this industry brings about self-confidence.
Fear is also what builds that wall of resistance you so often run into. The toughest job you’ll encounter in sales is when you have to help others admit to and overcome their fears so you can earn the right to serve their needs.
There are skills you must master in order to climb over or break through that wall. But, first, you must understand what the fears are.
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