The Best Solution is the One that Works, from Dealer Solutions.
This past month during the 18th Digital Dealer Conference in Tampa, FL (my home) I had the opportunity to not only attend solid Keynote speakers, but also participate in the live broadcast of Auto Dealer Live’s 2nd part to the BDC Boardroom Debate. If you haven’t watched it, I strongly suggest that you do so! Auto Dealer Live had some of the most talented experts in the industry on the show including Alan Ram, Mike Overy, Bill Wittenmyer and Tom Stuker, each of which shared their perspectives on BDCs.
Should salespeople or specialists take phone ups in your dealership? If so, how do you ensure that your team is properly trained to take phone leads? What about third party agencies? Should you simply find an outsourced solution to handling your phones? Some consider that solution the “lazy route,” that the absence of proper training is the root cause of issues in your dealership. Then others say that it is realistic to assume that most dealers to be good enough to have a top notch staff. Some will just never have what it takes.
Hopefully that last tidbit makes you a bit pissed. Keep reading. Many of you do have what it takes, and I’m going to show you why anyone who thinks otherwise is wrong.