Take Advertising and Marketing Risks, Attract More Customers, from Dealer Marketing.
Last month, we discussed Budweiser’s Super Bowl ad, “Brewed the Hard Way,” and how you can turn a “marketing mistake” into a sales boom in your dealership by applying tips and tricks from mass marketing to your own business.
To recap, Budweiser’s ad stood out and caused controversy because it was different than all the other “big beer” ads that ran during the Super Bowl: It took a stance.
Take a Position
In order for your advertising to be effective and sell the number of cars you want, first ask yourself this important question: Since customers have a thousand other options, why in the world should they choose you?
Budweiser’s ad powerfully positions it as a beer that real people drink. Effectively, the ad said, “If you’re the kind of guy who just wants to go out with his buddies on a Friday night and have a few laughs, then you’re the kind of guy who will drink Bud.”