Groton, MASS (October 18, 2016) – String Automotive, provider of the auto retail industry’s first and only Dealer Positioning System® (DPS), outperformed their peers significantly in August, selling 16% more midsize sedans than the national average.
The midsized sedan segment has been in freefall, with demand hitting a five-year low in August, according to Automotive News. Across all midsize nameplates, the declines averaged 27%, a loss of more than 60,000 units from August 2015. But String Auto dealers, by comparison, only saw an 11% drop.
“To stay competitive in today’s market, it has become increasingly important for dealers to be data-driven,” said Ken Kolodziej, String Auto’s CEO. “Our DPS platform makes recommendations based on real data that increases effectiveness and profitability. Our clients’ ability to convert more leads than their peers — despite adverse market conditions — is proof of that.”
String Auto’s DPS platform lets dealers compare market share, inventory merchandising, and average customer rating to other stores in their area, measure marketing ROI, and identify selling opportunities by drilling down on heavily cross-shopped models.
“The great thing about our platform is that it not only provides a clear picture of how a dealership is operating through data, but insight into how to act on opportunities,” Kolodziej added. “That’s why our dealers are able to outperform the competition.”
To find out more about String Automotive, or to learn about how its intelligence platform helps dealers turn data into insights, visit www.stringautomotive.com.
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About String Auto:
Founded in 2005 and based in Groton, MA, String Automotive delivers transparency, insights and innovation to forward-thinking dealers. String’s dealership intelligence platform, the Dealer Positioning System (or DPS), takes the pulse of each dealership’s local market and guides dealers to make the most profitable, proactive decisions for every store and unique situation. When used in concert with vendors and agency partners, this powerful analytics solution simplifies choices like how to spend marketing dollars, what inventory to stock and where to conquest by letting a dealer’s data drive decisions.
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.