Social 2.0: Creating A Unified Platform
// Webinar summary
Today’s buyer is constantly on-the-go. But regardless of where they are, one thing remains constant: they’re connected. Mobile and social media have changed the way consumers consume and share content. They’ve also changed the way marketers interact with consumers. As this consumer journey change, so has the role of Facebook! Being on the platform is no longer about reputation, content, and community management, or relying solely on organic reach tactics. In this webinar, we will explore the new role of social 2.0 in your digital strategy by discussing industry insights and sharing results from a 6-months case study.
// Key takeaways
• Understanding paid social value to the automotive industry.
• Creating relevant and targeted messaging for buyers on-the-go.
• Building better social campaigns centered around business objectives.
// About the presenters
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.