The Rise of DIY Audience Marketing

by Andrew Garberson posted at 02/23/2017 4:42 PM
Think of an auditorium filled with your customers. Thousands of people in one room. Some are customers from years past, others have a current relationship with your brand, and the rest
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PREDICTIVE PROFIT! Maximize Your Sales & Performance Utilizing Your Active Data

by Digital Dealer posted at 02/23/2017 12:08 PM
February 23, 2017 :: As Dealers, we are focused on 10,000 little things done right each and every day - the operational complexity of our industry continues to evolve - hear from an industry leader
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There’s a new kind of ADD in Automotive – "Another Damn Dashboard"

by Steve White posted at 02/23/2017 10:03 AM
When talking to dealers about measuring marketing results from their various vendors, I often hear them bemoaning the fact that they have to log into multiple dashboards, I refer to this as “ADD.”
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Is Your Online Reputation Hurting Your Business

by Dan Wright posted at 02/21/2017 11:50 AM
The way that car buyers are searching for and finding your dealership has changed. You can spend thousands of dollars a month on traditional advertising or marketing to create awareness
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