Think of your automotive company right now. What sets it apart from the competition?
Do you offer superior service? Have better deals? What is it that makes you different?
In the ever-competitive automotive industry, setting yourself apart is a key factor in how successful your business will be after all. In order for customers to remember you, you need to offer something they can’t get anywhere else. While this statement may be true for companies in any industry, it becomes especially true for automotive companies since they are so many options available to the same customer base.
So, if you’re vying for the same customer base as many other companies, how can you ensure you come out on top. The answer is simple. You need to know the customer better.
If you’re able to know more about the individual customer, then you will be able to offer that particular customer more services that they are interested in. So, instead of throwing ideas at the wall to see what sticks, your knowledge of the customer would be able to drive your marketing campaigns and initiatives. This means that your campaigns would be more successful because you are basing them off of information you know to be true instead of what you assume to be true.
The question now becomes: how can you learn more about the customer base?
Luckily, we live in the age of new, developing technologies that are aimed at answering this very question. From CRMs, to marketing automation platforms, and everything in between, these tools are at your disposal to help you learn all you need about your customers in order to set yourself apart from the competition.
Using new technology to learn more about your customer base allows you to add value to your company, improve your existing offerings, and make smart marketing decisions based on real information that you can gather automatically.
Perhaps the biggest benefits of using new marketing tools is that they are able to automatically gather customer information for you. Whereas existing practices may rely on manual tasks information gathering and storing, the new way to do this is automatic.
So, if you’re looking to set yourself apart from the competition in a way that will benefit you immensely, new marketing technologies may just be the answer you’re looking for.
Author: Shawn Ryder
Shawn Ryder of DealerEngage works with the Automotive Industry to automatically send communication to customers based on their individual preferences and unique dates, vehicle type, service requirements or other available information. Previously, as Co-Founder of training and coaching organizations, Shawn worked with clients to ensure the training and coaching sessions meet requirements for Volvo North America, Ford Motor Company and retail dealerships using a variety of delivery channels – workshop and in-dealership implementation coaching. Email: Sryder@dealer-communcations.com