Sales Pros: If you’re not selling at least 2-6 cars off Facebook a month, you’re doing it wrong.
Dealerships: Suppose you have 10 people on your floor and they sell 2-6 cars extra, each – Facebook is time well spent.
” Quit taking pictures of your lunch and go sell me some cars.” These famous words were spoken to me by my sales manager Klay in 2013. This individual taught me so much about the business, but in this instance, I loved proving him wrong.
2 years later I was selling 3 cars a month, sometimes more, using the social media site Facebook.
This was hard to do, mostly because the dealership had blocked the site off our desktops and Wi-Fi, so I was forced to upload pictures and videos off my data plan.
But I kept at it. Day after day, post after post, failure after failure- until I found success.
After a couple of months, the dealership relented and we got Facebook back. The proof of ability is in the results it seems, and I was getting results.
Fast forward to 2016, dealerships have turned to Facebook advertising in droves, fighting for space on our news feeds with paid campaigns, and launching their own Facebook pages.
Some do a great job and see great ROI. Some fail miserably and give up, swearing it off like a gambling addiction.
“If dealerships fail, how can an individual Sales consultant hope to succeed?”
For the average Sales consultant looking for a few more sales each month, it can be a challenge to get started. We start the business with little to no money and zero experience. Good thing Facebook is free and you have a super-computer and a movie camera in your pocket!
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Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.