Massillon, Ohio, July 14, 2016 – The cost of attracting a new buyer can be nearly five times higher than the cost of losing a customer and industry sales statistics indicate the probability of selling to an existing customer is 40 to 50 percent higher than selling to a new customer. Forecasting the need to continue to strengthen customer loyalty programs, Retain, LLC and Remember Group recently combined programs to increase automotive dealer sales, improve customer retention and leverage repeat buyers with a higher closing rate.
“It’s always much more lucrative and profitable to sell to an existing customer. Simply put, loyal customers visit more, spend more, give great feedback and reviews, and recommend the dealership to their friends and family. Through the program, dealers find customers take advantage of the personalized offers and love to receive points for purchases, visiting over and over and taking action to accumulate and redeem points,” said Karl Schmidt, Retain, LLC Founder and President.
The combined program increases touchpoints with customers throughout the year and continues several years following the purchase. Elements administered by Retain with reporting to the dealer include personalized customer photos in postcards, e-mails, quarterly follow-up messages, birthday and holiday cards, sharable social media and more.
Now customers also have the opportunity to accumulate reward points through vehicle purchases, referrals to new customers, service department visits, social media posts and online reviews. Points can be redeemed at the dealership where the vehicle was purchased toward a new purchase or for service as well as at local restaurants, entertainment venues and more.
Retain continues to expand its national footprint in the automotive industry and has opened nine franchise locations in Chicago, Atlanta, Los Angeles, Dallas, Houston as well as South Carolina, Colorado, New Jersey and West Va.
To learn more about the Retain, LLC Loyalty Points and Rewards programs visit www.retainloyalty.com or email service@RetainLoyalty.com to schedule a demonstration.
About Retain, LLC
Massillon, Ohio-based Retain, LLC offers business owners in the automotive, real estate and other industries an opportunity to improve customer loyalty. Founded in 1995 by Karl Schmidt, the company philosophy is “the fortune is in the follow up” and effective, personalized customer service is key for retention. For more information, visit www.retainloyalty.com.
About The Remember Group
Founded in 2002 by Randy McPherson and headquartered in St. Louis Park, Minnesota, The Remember Group has perfected loyalty solutions that turn customers into true fans. The company specializes in automotive reward programs, as well as retail and services. Its customer retention programs are fully integrated and easy to use, perfect for people without any loyalty program knowledge. The company’s President is Nate Sieveking.
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.