Social media is the fastest growing marketing channel. According to the independent research firm Forrester Research, Inc.*, social media marketing will grow annually at a 34% compound rate through 2014. According to this same report, social media marketing will amount to a $3.1 billion industry, surpassing e-mail marketing in terms of spending. Social media marketing is more than just setting up a Facebook page and creating/monitoring the dealership brand. It’s time for the dealers to get more sophisticated. Amy Peck is sharing her expertise with you on the play of social media marketing within your existing marketing mix.
*Forrester Research, Inc. “U.S. Interactive Marketing Forecast, 2009-2014”, July 2009
What will you learn and what action items will you take back to the dealership?
- Learn the broadening reach of social media marketing and how dealers can benefit from this ever-growing marketing channel.
- The importance of:
- Social networking sites such as Facebook and Twitter.
- Dealership blogs.
- User review sites.
Click here to watch Amy’s video: http://www.youtube.com/watch?v=nKaB6BT1uro
Amy Peck is a retail automotive veteran specializing in dealership digital marketing. As a digital marketing supervisor for Naked Lime Marketing, Peck leads the team responsible for helping dealers be first in mind by ranking high in search results. She is instrumental in guiding paid search strategies that help dealers maximize results from paid advertising campaigns. In addition, she is responsible for the various aspects of SEO, social marketing and reputation management around the dealership. With her roots in product planning, she has experience in all aspects of the online dealership, including improving core web site capabilities and fixed operations best practices.
We’re building out the agenda, selecting speakers and topics for more than 80 sessions that are laser-focused on all things digital – Your Best Bet for Success! www.DigitalDealerConference.com