The Price-Value Equation: How to Win More Sales With Fair Pricing
// Webinar summary
Auto shoppers perform hours of online research before they ever set foot in a dealership. By the time they contact you, they’re armed with lots of information – especially when it comes to pricing.
But winning over savvy shoppers doesn’t require a race to the bottom on price. In this webinar, learn from the experts at CarGurus, the nation’s largest auto shopping site in terms of daily traffic, smart strategies for appealing to value-conscious car buyers.
• Why pricing strategy matters now more than ever
• How to validate your vehicles’ prices with shoppers
• Where and how you should use prices in your marketing
We hope you’ll join us!
// Key takeaways
• Understand how shoppers research and compare vehicle prices.
• Use prices in shopper negotiations to strengthen your value proposition.
• Leverage pricing in your marketing materials.
// About the presenter
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.