SOUTHFIELD, Mich. – Polk, the leading automotive marketing intelligence firm, has entered into a business agreement with CityTwist, one of the largest national email marketing companies in the U.S., to provide proprietary in-market timing and consumer brand affinity data for integration into CityTwist’s marketing solutions for dealers.
This agreement enables dealers to more effectively target and measure the success of their email marketing campaigns. CityTwist is using Polk data to help reach consumers that are in market to buy a vehicle, enabling more relevant message targeting, and therefore increasing the amount and quality of website traffic. This increased web traffic ultimately results in more vehicle sales.
Since the integration of Polk make, model and garage predictor insight into its tools, CityTwist dealer clients across all vehicle categories–from value to ultra-luxury brands–have seen an increase in sales. In fact, CityTwist has seen a marketing cost per car sold of only $200.00 on average since the Polk integration. More than 200 CityTwist customers are enjoying the benefits from this integration since the program fully launched in mid-2011.
Polk will showcase its full suite of solutions for dealers, agencies and service providers at booth #2674 during the upcoming NADA Convention, Feb. 3-6, at the Las Vegas Convention Center.
Polk is the premier provider of automotive information and marketing solutions. The organization collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Michigan with operations in Australia, Canada, China, France, Germany, Japan, South Korea, Spain, the United Kingdom and the United States. For more information, please visit www.polk.com.