Curtis A. DeGroote, director of R&D and partner for Driving Loyalty, is sharing his expertise with automotive dealers and managers on loyalty equity: best practices for retaining current customers.
You will learn why dealerships are finding that actively training their customers to depend on their salesperson to provide them with a monthly upgrade quote is ‘how they want to buy their next car’. It’s been described as the ‘best solution’ to pulling ahead customers in their trade cycle while reducing the customer-dealership defection rate.
You will get a detailed view of how progressive dealers are using technology to automatically process, calculate and execute various programs for their database customers. Curtis will demonstrate the value of consistency and relevancy in proactively providing your customers personalized service at home and in the store.
You will also see how the online interactive communication works between the consumer’s private site and the salesperson’s web portal and the increased visibility it creates.
What will you learn and what action items will you take back to the dealership?
1. How you can engage with your customers on your terms and win gross.
2. What the future of database marketing will look like for your sales team.
3. How you can truly win at customer retention and make the customer smile.
4. How to help your salespeople think about planning out their sales, instead of always reacting to month-end.
5. A clear picture of why this methodology makes sense for improving consistency in performance in your business.
Curtis A. DeGroote is director of R&D, partner, for Driving Loyalty. He has been in the automotive retail and marketing industry for 16 years – beginning in 1995 with a Lincoln Mercury Mazda Saab dealership in Cedar Falls, Iowa, before entering the automotive marketing sector in 1998. His experience covers both sales and service segments with a focus on cutting edge technology and he has shared in the vision of creating the myConsumerConnect and myBDCConnect programs.
A 12th Digital Dealer® Conference & Exposition Featured Speaker: Curtis A. DeGroote presents: Loyalty Equity: Best Practices for Retaining Current Customers: Learn some of the best methods to successfully train customers to depend on your information when the time comes to upgrade to a newer vehicle.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital.