Well troops, if we’ve ever had a real opportunity to capitalize on market share and improving volume and profitability in our stores, it is going to be in 2014. New car sales are over the top, as you well know. This means the opportunity for trade-ins are there. Capitalizing on the retail of that opportunity, instead of the wholesale, is the market expansion staring you right in the face. Now, let’s look at two things to establish a reason we should go after these. 1. The private individual sells more pre-owned vehicles, current to 6 years old than any other entity in the country. (50% are sold by individuals). 2. The new car dealer and the independent share the bottom half for the current to 6 year old used and new. The independent actually does a better job than you do.
Now, we know the market is out there. That’s whose got it, how do we go after it? The best way to kick off 2014 is to remember what you want to be in the eye of the public. Be honest, recon your cars, be straight forward, set the objectives and most important of all, teach sales people product knowledge on off make pre-owned cars.
It’s out there for you in 2014 my friends. Go get it. Hope to see you on stage or in class.
Till next time,