According to Edmunds.com’s AutoObserver, October’s Seasonally Adjusted Annual Rate (SAAR) came in at about 13.2 million. The story said this is the second highest SAAR the industry has seen in 2011, just a little behind February’s SAAR.
Edmunds.com Senior Analyst Jessica Caldwell said on a conference call this week, this is the eighth month in a row with over 1 million units sold. October’s sales numbers were up 8% from last year at this time, but down 3% from last month.
Caldwell said the demand is switching to be heavier for trucks, taking the demand pressure off of the compact car segment. The industry is starting to see, according to Caldwell, an increase shopping interest for the midsized car segment, especially with Toyota’s new 2012 Camry.
On the car market in general, Edmunds.com CEO Jeremy Anwyl: “High prices and inventory shortages in late April through August kept some consumers from the market. Netting it out, there were easily 200,000 sales that would have occurred this year that were deferred. These consumers started returning in September and have fueled a sales rebound. Depending on pricing and availability through December, most of this should play itself out by year-end. This suggests we should view sales in October with a degree of caution. The performance over the past few months is not the start of a trend. It is more of a mini-bubble. I do expect that the level of demand for vehicles will continue to rise until next year. There are a growing number of consumers for whom a new vehicle is becoming a necessity, but I expect the slope of this underlying trend to remain modest.”
Click here to read the full report from Edmunds.com’s AutoObserver.
Below find updated detailed information released by automakers on their October 2011 sales numbers:
—UPDATED: Chrysler Group LLC reported U.S. sales of 114,512, a 27% increase compared with sales in October 2010 (90,137 units), and the best October sales since 2007.
“In what is turning out to be a strong new vehicle sales industry we continued to outperform,” said Reid Bigland, President and CEO – Dodge Brand and Head of U.S. Sales. “For October, our retail sales increased 40 % year-over-year with sales of the Chrysler 300 more than doubling and Jeep Compass sales increasing fivefold. The month of October also marked our 19th-consecutive month of year-over-year sales gains.”
- Retail sales increase 40% in October versus same month a year ago
- October marks the 19th-consecutive month of year-over-year sales gains
- Chrysler, Jeep®, Dodge, and Ram Truck brands each post sales increases in October versus same month a year ago
- Best October for Jeep brand sales since 2006
- Jeep brand posts 18th-consecutive month of year-over-year sales gains
- Jeep Compass sets new all-time sales record with 5,179 units sold
- Jeep Wrangler sets new sales record for month of October; its fifth-consecutive monthly sales record this year
- Chrysler brand posts best October sales since 2007; highest percentage sales increase of all Chrysler Group brands
- New Chrysler 200 mid-size sedan sales up 405% in October compared with sales of its predecessor a year ago
- Ram pickup sales up 21%; best October sales since 2007
- Dodge brand posts best October sales since 2008
- Consumers Digest’s 2012 model year ‘Best Buys’ include the Fiat 500, Chrysler 300, Chrysler Town & Country and Dodge Grand Caravan minivans, Jeep Grand Cherokee, Ram 1500 pickup truck, Dodge Durango, and Dodge Challenger
- 2012 Chrysler Town & Country and 2012 Dodge Grand Caravan minivans each earn a Top Safety Pick from the Insurance Institute for Highway Safety (IIHS)
- Texas Automotive Writers Association (TAWA) bestows ‘SUV of Texas’ crown on 2012 Jeep Grand Cherokee for the second-consecutive year
- TAWA names 2012 Jeep Grand Cherokee Overland Summit ‘Luxury SUV of Texas’ and the 2012 Jeep Wrangler Unlimited ‘Mid-Size SUV of Texas’
- TAWA selects 2012 Dodge Durango as ‘Full-Size SUV of Texas’
- Petersen’s 4-Wheel & Off-Road magazine names new 2012 Jeep Wrangler Rubicon ‘4×4 of the Year’
Models that significantly contributed to the group’s 27% increase in total sales (retail and fleet) were the Chrysler 200 mid-size sedan, Jeep® Compass compact SUV and Jeep Liberty mid-size SUV, Dodge Journey crossover, Dodge Avenger mid-size sedan, and the Ram pickup truck.
In October, the respected Consumers Digest named at least one model from each Chrysler Group brand as a 2012 “Best Buy.” The magazine’s “Best Buys” for the 2012 model year include the Fiat 500, Chrysler 300 full-size sedan, Chrysler Town & Country and Dodge Grand Caravan minivans, Jeep Grand Cherokee, Ram 1500 pickup truck, Dodge Challenger muscle car, and the Dodge Durango seven-passenger SUV.
The Chrysler, Jeep, Dodge, and Ram Truck brands all posted sales increases in October. The Chrysler brand’s 28 % sales increase was the largest percentage gain of all the Chrysler Group brands. It was Chrysler brand’s best October since 2007.
Chrysler Group finished the month with a 68-day supply of inventory (299,896 units). U.S. industry sales figures for October are projected at an estimated 13.5 million SAAR.
October 2011 U.S. Sales Highlights by Brand
Jeep® Brand: Jeep brand sales were up 25% in October, the brand’s best October sales performance since 2006 and its 18th-consecutive month of year-over-year sales gains. The new Jeep Compass played a big part in the brand’s success. Compass, the most capable compact SUV, posted a heady 566% sales increase in October, setting an all-time monthly sales record with 5,179 units sold. The Compass’ 566% increase was by far the largest year-over-year %age sales gain of any Chrysler Group model in October.
Chrysler Brand: The Chrysler brand’s 28% sales increase in October represented the largest percentage increase of any Chrysler Group brand and its best October since 2007. The Chrysler 200 mid-size sedan helped drive the brand’s 28% sales gain. Sales of the Chrysler 200 increased 405 % in October compared with sales of its predecessor the same month a year ago.
Ram Truck Brand: Ram pickup truck sales were up 21%, the pickup’s best October sales since 2007. Both the Light Duty and Heavy Duty pickup models posted sales gains for the month.
Dodge Brand:The Dodge brand posted a 25% sales increase in October compared with the same month in 2010. The 2012 Dodge Avenger mid-size sedan and the 2012 Dodge Journey crossover contributed significantly to the brand’s increase in October. Sales of the Avenger, America’s most affordable and most powerful mid-size sedan, were up 145% last month. The Journey, the only crossover in America to offer the choice of a four-cylinder or V-6 engine, five- or seven-passenger seating, and front- or all-wheel drive, posted a 36% sales increase.
October 2011 U.S. Sales Highlights:
- Chrysler brand sales (21,244 units) increased 28% in October versus the same month a year ago (16,547 units)
- Sales of the Chrysler 200 (11,205 units) were up 40 % compared with sales of the model’s previous generation (2,221 units) in October a year ago
- Jeep brand sales (35,733 units) increased 25% versus the same month last year (28,480 units)
- Jeep Wrangler sales (9,892 units) were up 25% compared with October 2010 (7,908 units)
- Jeep Liberty sales (5,997 units) increased 51% versus October last year (3,968 units)
- Sales of the Jeep Compass (5,179 units) were up 566% compared with the same month a year ago (778 units)
- Dodge brand sales (33,734 units) were up 25% in October versus the same month a year ago (27,020 units)
- Dodge Avenger sales (7,136 units) increased 145% compared with the same month a year ago (2,911 units)
- Dodge Journey sales (5,028 units) were up 36% versus October 2010 (3,695 units)
- Ram Truck brand sales (21,836 units) increased 21% compared with the same month a year ago (18,090 units)
- Ram pickup truck sales were up 21% in October versus the same month last year (17,316 units)
- Chrysler Group truck sales (81,930 units) improved 17% compared with October 2010 (69,775 units)
- Chrysler Group car sales (32,582 units) were up 60% versus October 2010 (20,362 units)
–UPDATED: General Motors Co. reported total sales of 186,895 vehicles in October, up 2% compared with October 2010. Retail deliveries were up 3% compared with the same month a year ago and accounted for 77 % of GM sales. Deliveries to fleet customers were essentially flat.
“Chevrolet led the way for GM in October driven by the continued success of the Cruze and Equinox,” said Don Johnson, vice president, U.S. Sales Operations. “Chevrolet, Buick, Cadillac and GMC have all performed well this year, which has set the stage for our transition to a higher mix of 2012 model-year vehicles. Combined with the launches of several new fuel-efficient cars, including the Chevrolet Sonic and Buick LaCrosse eAssist, we are very well positioned going forward.”
In October, GM’s year-over-year passenger car sales increased 4%, crossover sales decreased 1% and sales of trucks, which include full-size pickups, vans and SUVs, increased 2%. For the month, 2012 models accounted for 80 % of passenger car sales and about half of truck and crossover sales.
Highlights for October include double-digit sales increases for the Chevrolet Equinox, Camaro and Express, the Cadillac SRX, the Buick Regal and the GMC Terrain, as well as the continued success of the Chevrolet Cruze.
In addition, Chevrolet dealers delivered more than 1,100 Volts for the vehicle’s best month to date, and GM remains on track to expand Volt availability to 2,600 dealers in all 50 states by the end of the year. The new 40-mpg Chevrolet Sonic also is building momentum, with sales of more than 3,800 units in its second month of launch.
Calendar year to date, all four GM brands have increased their sales compared with the same period a year ago, with Chevrolet, GMC and Buick posting double-digit increases.
Oct. 2011 Total Sales (vehicles)
Total Change vs. Oct. 2010
Oct. 2011 Retail Sales vs. Oct. 2010
CYTD Total Sales (vehicles)
CYTD Total Sales Change vs. 2010
CYTD Retail Sales Change vs. 2010
Oct. 31, 2011
Days Supply (selling days adjusted)
Sept. 30, 2011
Days Supply (selling days adjusted)
Oct. SAAR (est.)
CYTD SAAR (est.)
Full Year 2011
13.0 million – 13.5 million
–UPDATED: Ford Motor Company reported October U.S. sales increased 6% versus last year; year-to-date sales up 11%. Continued strong demand for Ford’s fuel-efficient utility vehicles and trucks lifted the company to a 6% increase in total sales in October.
- Ford brand sales driven by gains in utilities (up 38%) and trucks (up 8%); Explorer sales up 225 percent; F-Series sales top 50,000 for second straight month.
- Fiesta, Focus and Fusion all post higher retail sales.
With total sales of 167,803 vehicles, gains came largely from Ford brand utilities, up 38%, and strong truck sales, up 8 % versus last year.
“More and more consumers are being attracted to Ford’s lineup of fuel-efficient vehicles – from cars and utility vehicles to our full-size pickups with EcoBoost engines,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. “The Ford brand continues growing its market share, showing we have the vehicles and technologies people truly want and value.”
Year-to-date, Ford is the best-selling brand of vehicles in America with sales totaling 1,700,618, up 17%. With this performance, the Ford brand is now on track to increase its market share this year by about 1 percentage point – which would mark market share gains for three consecutive years.
Ford Brand Utilities: Up 38%
Ford is the country’s best-selling utility vehicle brand. Utility vehicles sales totaled 45,877 in October, up 38%. Year-to-date, Ford utility vehicles total 471,787, up 31%.
Explorer is leading the way, with sales up 225 % versus a year ago and 11,987 vehicles sold. Year-to-date Explorer sales are up 134%, with 108,994 vehicles sold. Explorer retail sales have tripled in every market area of the U.S.
Escape sales in October totaled 19,046 vehicles, a 31% increase. Year-to-date Escape sales are up 31% at 206,896 vehicles – setting a record. This year marks the first time Escape has broke through the 200,000 sales milestone in its 11-year history.
Edge sales totaled 9,161 vehicles in October, down 10 %. Year-to-date, Edge sales increased 3 % with 99,940 vehicles sold.
Ford Brand Cars: On the rise through October
Ford brand car sales totaled 576,994 through October – up 18% versus the same period a year ago – more than doubling the industry-wide passenger car sales increase.
In October, Fiesta, Focus and Fusion all posted higher retail sales than a year ago, offset by lower fleet deliveries.
In October, Fiesta sales were up 7%, with 4,124 vehicles sold. Focus total sales were equal to a year ago, with retail sales particularly strong on the U.S. coasts – almost double year ago levels in California and up almost 50% in New York.
Fusion sales were up 4%, totaling 18,094 vehicles, another monthly record for Ford’s midsize sedan. Fusion has now set monthly records in 12 of the last 13 months. Year-to-date Fusion sales have increased 15%, breaking through the 200,000 vehicle mark for the year and on pace for a record sales year.
Ford Brand Trucks: Up 8%
Ford truck sales totaled 69,068 in October, an 8% increase versus year-ago levels. Year-to-date truck sales total 651,837, up 9%.
Ford’s F-Series sales totaled 52,511 vehicles, up 7%, in October. It is the second month in a row F-Series has topped 50,000 sales. Year-to-date F-Series sales total 468,899 pickups, an 8 % increase.
“October was important for Ford trucks,” Czubay said. “In addition to helping grow sales 8 %, the F-150 won the ‘Truck of Texas’ award and Ford won ‘Truck Line of Texas’ for the 12th straight year. We are honored for the Texas Auto Writers Association to validate what our customers have been saying about our fuel-efficient and highly capable trucks.”
Among retail customers, more than 40% of F-150 buyers opted for Ford’s highly fuel-efficient EcoBoost engines in October. Coupled with EcoBoost sales on Explorer and Edge and Ford cars, total EcoBoost engine sales topped 15,000 in October.
–UPDATED: Toyota Motor Sales (TMS), U.S.A., Inc., reported October sales of 134,046 units, a decrease of 4.3% from the same period last year on a daily selling rate (DSR) basis. On a raw volume basis, unadjusted for 26 selling days in October 2011 compared to 27 selling days in October 2010, TMS sales were down 7.8 from the year-ago month.
The Toyota Division posted October total sales of 115,954 units, a decrease of 3.2 % on a DSR basis from October 2010, and up 4.7% from September 2011. On a raw volume basis, Toyota Division sales were down 6.7% from the year-ago month. The Lexus Division reported total sales of 18,092 units, a decrease of 10.9 % on a DSR basis from October 2010, and up 16% from September 2011. Volume-wise, Lexus Division sales were down 14.2% over last October.
Toyota Division: Toyota Division passenger cars recorded sales of 62,541 units, flat compared to October 2010. The Camry and Camry Hybrid led passenger cars with combined monthly sales of 22,043 units. Corolla recorded sales of 16,244 units, and the Prius mid-size gas-electric hybrid reported sales of 11,008 units. The Avalon sedan posted sales of 2,502 units, an increase of 17.7 % over the year-ago month.
Toyota Division light trucks posted sales of 53,413 units in October, down 6.7% from October 2010. The RAV4 compact SUV led light trucks with sales of 10,680 units. The Sienna minivan posted sales of 8,767 units, the Highlander and Highlander Hybrid reported combined sales of 8,026 units, and the 4Runner SUV reported sales of 3,688 units. The Tundra full-size pickup posted sales of 6,496 units, and the Tacoma mid-size pickup saw an increase of 17% compared the same period last year with monthly sales of 10,172 units.
“The all-new 2012 Camry launch is off to a great start with October sales topping 22,000 and another 35,000 on the way to dealers this month. We’re also pleased the momentum in light truck sales continues, increasing over last month’s levels and improving year-over-year,” said Bob Carter, Toyota Division group vice president and general manager, Toyota Motor Sales, U.S.A., Inc. “The all-new 2012 Yaris is now on sale, and in November we will launch the all-new 2012 Camry Hybrid in addition to Prius v, with Scion iQ arriving by year-end. We’re optimistic retail sales will continue to be strong and expect to exceed year-ago sales levels in the fourth quarter.”
Scion: posted October sales of 3,952 units, down 18.3% from October 2010. The tC sports coupe led the way with sales of 1,927 units, the xB urban utility vehicle recorded sales of 1,397 units, and the xD reported sales of 628 units for the month.
Lexus Division: Lexus Division reported passenger car sales of 10,112 units, a decrease of 2.9% from October 2010. The ES entry luxury sedan led passenger cars with sales of 4,300 units, while the IS lineup reported combined sales of 2,640 units. The LS luxury sedan lineup increased 2.5% over the year-ago month with sales of 1,186 units. The all-new CT 200h premium hybrid compact posted 1,511 units in its eighth month of sales.
Lexus Division light trucks recorded sales of 7,980 units, down 19.4% from October 2010. The RX and RX Hybrid luxury utility vehicles led the segment with combined October sales of 6,691 units, and the GX mid-sized luxury utility vehicle posted sales of 1,023 units.
TMS Hybrids: TMS posted October sales of 14,184 hybrid vehicles, a decrease of 7.4% compared to the same period last year. Toyota Division posted sales of 11,580 hybrids, while Lexus Division reported sales of 2,604 hybrids for the month, an increase of 21.2% over October 2010.
–UPDATED: American Honda Motor Co., Inc., posted October sales of 98,333 vehicles, an increase of 3.3 percent, the company announced today. American Honda year-to-date sales reached 958,130, down 5.3 percent versus last year, based on the daily selling rate*.
Honda Division posted October sales of 87,218, an increase of 3.2 percent versus October 2010. Honda trucks posted October sales of 44,852, an increase of
12.3 percent due to strong sales of the Pilot, CR-V and Odyssey. The Pilot showed the largest sales gain for October, with sales of 12,466, up 58.5 percent. The CR-V posted a sales increase of 11.2 percent on sales of 19,326 and the Odyssey posted a sales increase of 8.6 percent on sales of 10,415. The Accord recorded sales of 22,589, up
9.4 percent and the Civic, posted monthly sales of 16,173, down 1.9 percent.
“As dealer inventories continued to replenish in October, we saw increased momentum over last month’s sales,” said John Mendel, American Honda executive vice president of sales. “We look forward to continued strong demand for our products despite these continuing challenging times due to the flooding in Thailand and ensuing production limitations.”
Acura Division recorded October sales of 11,115, an increase of 4.8 percent versus October 2010, and year-to-date sales of 100,261, down 6.6 percent. The MDX was the top-selling Acura model for the month with October sales of 3,691 down 2.8 percent. The TSX posted record October sales of 2,977, an increase of 37.3 percent.
*The daily selling rate (DSR) is calculated with 26 days for October 2011 and 27 days for October 2010. Year-to-date DSR is calculated with 255 days for 2011 and 255 days for 2010. All percentages reflect DSR.
For more information about Honda vehicles, please visit www.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.
American Honda Vehicle Sales For October 2011
|American Honda Total|
|Total Car Sales|
|Total Truck Sales|
|Honda Total Car Sales|
|Honda Total Truck Sales|
|Acura Total Car Sales|
|Acura Total Truck Sales|
|Domestic Car Sales *|
|Domestic Truck Sales *|
|Import Car Sales|
|Import Truck Sales|
|MODEL BREAKOUTS BY DIVISION|
|Honda Division Total|
|Memo: Civic Hybrid|
|Acura Division Total|
|Memo: TSX Wagon|
|* Honda and Acura vehicles are made of domestic & global sourced parts.|
|** Daily Selling Rate|
|*** Accord Crosstour sales are recorded in Honda total truck sales and Honda domestic truck sales.|
–UPDATED: Volkswagen of America, Inc. (VWoA) reported 28,028 units sold in October 2011, a 39.6% increase over prior year sales. Year-to-date sales are up 23.8%.
“As the all-new Passat and Beetle start to enter the market place, demand for Volkswagen vehicles has already exceeded last year’s annual volume in the first 10 months of the year, ” said Jonathan Browning, President and CEO, Volkswagen Group of America, Inc. “With the right products in the heart of key segments, and now the most Insurance Institute for Highway Safety’s (IIHS) TOP SAFETY PICKS in the industry, our momentum continues as customers are increasingly recognizing and embracing the quality and value of our vehicles.”
The all-new, 2012 Volkswagen Passat sold 5,040 units for the month of October, its first full-month of sales for the Chattanooga-built vehicle and the most Passats sold since December 2005. The 2012 Beetle, sold 1,516 units as production starts to ramp up. Volkswagen Jetta sales (including Sport Wagen) totaled 13,058 units, a 9.2% increase over last year. GTI sales increased 32.8 % while Golf sales rose 34.3% versus last year. Sport utility vehicles Touareg and Tiguan experienced 204.6% and 18.4% sales increases, respectively. Volkswagen’s high-mileage, clean diesel TDI models accounted for 20.5% of all October sales and up 37% year-over-year.
- Surpasses 2010 Full-Year Volume
- October sales total 28,028 units, a 39.6% increase over prior year sales
- Best October sales since 2001 and year-to-date increase of 23.8%
- Chattanooga-built Passat launches with 5,040 units, most Passat sales since December 2005
- 2012 Beetle achieved 1,516 units as production starts to ramp up
- Jetta sales total 13,058 units, a 51.5% increase year-to-date, breaks 150,000 for year
- Across the board increases: GTI up 32.8%, Golf up 34.3 %, Touareg up 204.6% and Tiguan up 18.4%
VW – U.S. Snapshot
— OCTOBER 2011 —
— YEAR-TO-DATE —
Yr/Yr % change
VW – U.S. Snapshot
— OCTOBER 2011 —
— YEAR-TO-DATE —
Yr/Yr % change
–UPDATED: Audi of America reported record October U.S. sales of 10,225 vehicles, topping the 8,128 vehicles sold in October 2010. With the October 2011 results, the Audi brand has set record U.S. sales every month of this year.2011
• October sales of 10,225 represent a 25.8% gain from a year earlier
• Sales of Audi TT and Audi A5 experienced 133.7% and 21.5% sales increases respectively
• Sales of Audi Q5 rose 24.3%, marking second-best month for the SUV
Audi U.S. year-to-date sales increased 16.5% to 95,206. The premium car brand has recorded record sales in 14 out of the past 15 months. The year-to-date sales for 2011 already rank as the second-best year in the U.S. for Audi, only trailing only the record 101,629 sales established in 2010.
“As we head into the fourth quarter, it is clear that consumers are eager to drive the superior lineup of Audi vehicles,” said Audi of America President Johan de Nysschen. “Sales continue to reinforce that Audi holds a desirable position within the high-end sector of the premium car market due to our exceptionally engineered vehicles. All signs continue to point toward 2011 winding up as one of the best years for Audi in the U.S. market.”
The favorable Audi performance in October was bolstered by consumer response to the all-new 2012 Audi A6 and the 2012 Audi A7, the brand’s most technologically advanced models to date.
Sales of the Audi A6 – which recently received the Insurance Institute for Highway Safety’s Top Safety Pick award – rose 43.9% to 1,186 vehicles compared to October 2010 A6 sales. Demand for the stylish Audi A7, introduced this spring, remained strong with 655 vehicles sold for the month. The all-new A6 and A7 feature Audi’s industry-leading navigation and safety technology, including MMI® Navigation plus with Google Earth™, Audi connect™ with wireless internet access and Night Vision Assistant with thermal imaging.
Audi SUV models constituted a healthy 33.0% of overall Audi sales in October. Year-over-year results for the popular Audi Q5 compact crossover sport-utility vehicle increased 24.3% year-over-year with 2,610 vehicles sold, making October the second-best sales month for the Q5 in company history. Year-to-date sales of 7,474 of the popular Audi Q7 full-size luxury sport-utility vehicle increased 25.4%, when compared to 2010.
October marked another exceptional month for the Audi A8, the band’s flagship sedan. Sales of the A8 climbed 991.4% YOY to 382 vehicles sold, when compared to October 2010.
The Audi A6, A7, A8 and Q7 vehicles – the brand’s entries in the top premium vehicle segments – made up 29.0% of overall sales in October.
The Audi Q7 TDI clean diesel model accounted for 43.0% of the sales mix in the lineup for the month and 43.0% mix for the year. Year-to-date Audi A3 sales increased 4.7%, with 412 vehicles sold in October. As consumers continued to show a preference for efficiency, the Audi A3 TDI clean diesel model accounted for 45.0% of the total A3 sales mix for the month and a 55.0% mix for the year.
The introduction of the Audi TT RS sports car helped boost total Audi TT sales to an increase of 133.7% from a year earlier with 194 vehicles sold in October. Audi TT YTD sales increased 33.4% over 2010 to 1,856 vehicles sold.
October 2011 sales of the Audi A5 were strong, with 1,394 vehicles sold, an increase of 21.5%, when compared to 2010.
Audi Certified Pre-Owned sales of 2,776 vehicles mark the best October on record and the eighth-consecutive record month. Year-to-date sales of 31,165 put Audi on track to deliver one of the best CPO years on record.
For the record-setting month of October 2011, four Audi models recorded YTD sales increases of over 25.0%, including the Audi A8, the Audi Q7, the Audi R8 and the Audi TT. In addition, the Audi southern region experienced strong gains, with October sales up 24.0% to 2,565 vehicles sold, and sales in the Audi western regions increased 29.0% to 2,750 vehicles sold, when compared to October 2010.
Audi sales highlights – October 2011
• New company record set in October with 10,225 vehicles sold, topping the 8,128 vehicles sold in October 2010.
• Audi sales in the U.S. grew 16.5% to 95,206 premium vehicles sold from January 2011 through October 2011.
• Four models within Audi lineup post YTD gains exceeding 25.0%.
Audi A6, A7 and A8 October sales and news notes
• Strong initial sales for the all-new 2012 A6 with 1,186 vehicles sold, an increase of 43.9% over October 2010
• 2012 Audi A7 sustains momentum with 655 vehicles sold.
• Audi A8 sales increase 991.4% YOY to 382 vehicles sold; YTD A8 sales up 564.9% to 4,561 vehicles sold.
Audi A3, Q5 and Q7 October sales and news notes
• Audi A3 sales up 4.7% YTD, with 5,435 sold for the year.
• Audi Q7 sales in October up 25.4% YTD, compared to 2010.
• TDI clean diesel technology represented 43.0% of total Q7 sales for October and 45.0% of total A3 sales for October.
• Sales of Audi Q5 increased 24.3% year-over-year, marking second-best month in company history.
Audi TT October sales and news notes
• Audi TT sales increased 133.7% from the same period last year to 194 vehicles sold in October 2011; YTD sales experience 33.4% increase with 1,856 vehicles sold in 2011 through October.
Audi Certified Pre-Owned sales and news notes
• Audi CPO sales up 15.7% versus 2010.
• YTD sales up 33.0% with 31,165 vehicles sold.
–UPDATED: Nissan North America, Inc. (NNA) reported October U.S. sales of 82,346 units versus 69,773 units a year earlier, an increase of 18%. Nissan Division sales set a new October record, increasing 22.1% for the month to 75,484 units. Sales of Infiniti vehicles decreased 13.5% from the prior year, to 6,862 units.
- Nissan vehicles posted a new record for October sales with 75,484 units, an increase of 22.1% over the 61,843 units sold in October 2010.
- Versa – led by the all-new 2012 Versa Sedan in its second full month of sales – set a new October record with 8,889 deliveries, an increase of 47.1% over the prior year.
- Strong sales of the Nissan Altima continue, with 21,838 units marking an increase of 15.1% over the prior year and an October record.
- The Rogue crossover continues to gain momentum, with sales of 10,034 units marking a 13.2% increase over last year – another new October record. The 2012 Rogue, on sale now, is the first vehicle in Nissan’s lineup to offer the innovative, segment-exclusive Around View Monitor.
- Sales of the 100-% electric Nissan LEAF totaled 849 units in October, with deliveries totaling 8,066 units of the innovative, zero-emissions vehicle since its December 2010 U.S. debut.
- Infiniti sales totaled 6,862 units for October, a decrease of 13.5% versus 7,930 a year earlier.
- Infiniti G Sedan sales of 2,986 marked an increase of 10.1% for the month, supporting an increase of 4.6% to 34,737 units for the calendar year.
- With sales of 1,244 units, an increase of 7.5% in October, the Infiniti QX full-size luxury has an increase of 14.1 % to 10,247 for the year.
“It was a record-setting October for all of Nissan, led by key models like Altima, Versa and Rogue,” said Al Castignetti, vice president and general manager, Nissan Division. “It’s clear that, with a winning lineup of cars, trucks and crossovers, Nissan is ready for a strong finish to 2011.”
–UPDATED: HyundaiMotor America announced sales of 52,402 vehicles in October, a 23% total sales increase compared with the same period a year ago. The year-to-date sales figures of 545,316 shattered the full year sales record of 538,228 set in 2010. Retail sales were up 27% over last October.
“Breaking our all-time any-time sales record set in 2010, with two months left in the 2011 calendar year, is an accomplishment we take great pride in and is clearly indicative of consumer acceptance of our bold line-up of award winning products,” said Dave Zuchowski, Hyundai Motor America’s executive vice president of national sales. “The overall sales environment appears to be stabilizing, despite continued fluctuations in traditional economic indicators, and we believe those market dynamics position Hyundai well to finish the year on a strong note.”
Year to date, Hyundai sales are up 21% versus 2010 in total, and up 31% at retail. Sales to fleet accounts represent 11% of the total sales year-to-date and just 8% for the month of October. Thirty-seven percent of Hyundai vehicles sold in October achieved 40 MPG fuel economy ratings.
Santa Fe and Tucson, Hyundai’s crossover line-up, registered sales increases of 44 and 24%, respectively. The all-new Hyundai Elantra saw a sales increase of 37% over the same period last year and the Genesis saw a sales increase of 10%.
“The Veloster, our new 40-MPG 3-door sport coupe, had its first full month of sales and we delivered more than 3,700 units across the country to some very happy buyers,” said John Krafcik, Hyundai Motor America’s president and CEO. “We’ve got some pretty exciting Velosters on the showroom floor at the SEMA Show this year from the rally-inspired Veloster built by ARK Performance to some other highly modified Velosters and Genesis Coupes.”
SALES WEIGHTED FUEL ECONOMY
October Window Label Combined MPG
2011 CYTD Window Label Combined MPG
|Mix of Total Sales|
–UPDATED: Kia Motors America (KMA) announced best-ever October sales of 37,690 units, a 21% increase over the same period last year and the company’s 14th straight monthly sales record. One of the fastest growing car brands in the U.S., KMA’s year-to-date sales are up 35%, and the brand has eclipsed the 400,000 vehicle sales mark for the first time in company history. The U.S.-built(1) Sorento was once again the brand’s best-selling vehicle with 10,178 units sold in October, while demand for the critically acclaimed Optima midsize sedan, which recently was added to the production line at Kia Motors Manufacturing Georgia (KMMG), remained strong with 8,616 units sold.
“Kia has experienced unprecedented growth in the past 36 months and undergone a complete design-led transformation that has changed the game for us as a brand,” said Byung Mo Ahn, group president and CEO of KMA and KMMG. “In just three years we have brought nine new vehicles to market, something no other manufacturer can say. The recently launched Rio 5-door offers consumers a refreshing mix of world-class styling, performance, technology and outstanding safety and value in the B-segment, and with the upcoming introduction of its sedan sibling Kia will offer three vehicles that deliver up to 40 miles per gallon.”
—UPDATED: The BMW Group in the U.S. (BMW and MINI combined) reported October sales of 27,288 vehicles, an increase of 17.5% from the 23,222 vehicles sold in the same month a year ago.
Year-to-date, BMW Group sales are up 14.6% to 246,602 in the first ten months of 2011 compared to 215,274 in the same period in 2010.
“Auto sales are probably the best indicator of economic direction and the critical fourth quarter has made a good start fueled by demand and boosted by new models,” said Ludwig Willisch, President and CEO, BMW of North America. “The model year changeover is complete, the new 528i and the full 6 Series lineup are available along with the 2012 X3 and X5 so I expect a strong run to the end of the year.”
BMW Brand Sales
Sales of BMW brand vehicles increased 13.5% in October for a total of 21,873 compared to 19,272 vehicles sold in October, 2010.
Year-to-date, the BMW brand is up 12.9% on sales of 199,552 January through October compared to 176,736 sold in the first ten months of 2010.
In October, best performing vehicles included the BMW X3 SAV up 2,244% to 2,321 units; the all-new BMW 6 Series, up 762.5% to 414 units and the BMW X5 SAV, up 25.6% to 3,997 units.
BMW Pre-Owned Vehicles
In October, sales of BMW used vehicles (including certified pre-owned and pre-owned) totaled 13,262, a decrease of 4.4% from the 13,867 sold in October 2010.
Year-to-date, BMW used vehicle sales are down 5.5% on volume of 132,686 compared to 140,468 in the first ten months of 2010.
MINI Brand Sales
MINI USA reported sales of 5,415 automobiles in October. The October 2011 sales are up 37.1% from the 3,950 sold in October 2010. The MINI Countryman, on sale since December 2010, had its best month ever in October with 2,012 units.
Year-to-date, MINI sales in the U.S. are up 22.1% on volume of 47,050 compared to 38,538 in the first ten months of 2010.
–UPDATED: Mercedes-Benz USA (MBUSA) reported October sales of 24,449 vehicles, a 28.2% improvement over October 2010 (19,076) and the company’s highest October volume on record. On a year-to-date basis, the 206,632 vehicles sold represent a 12% increase over the 184,431 vehicles sold during the same period last year.
The highest volume performers for the month were the C-Class and E-Class model lines. The all-new 2012 sporty C-Class – gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – led the pack with sales of 7,084, up 87.9% from October 2010. The 9th generation E-Class followed with sales of 4,516 and the all-new versatile M-Class, finished third in volume with monthly sales of 4,091. Additionally, sales of the 2012 CLS-Class posted a 192.3% increase for the month and sales of the new SLK roadster were up 58.2% over October 2010.
Total diesel units sold for October were up 110.9% with sales of 1,930 (vs. 915 units sold in Oct. 2010).
At the high end, the company sold 13 of its supercar — the SLS AMG — bringing its year-to-date sales to 467.
Sales of Sprinter Vans also increased by 104.8% for October with sales of 1,485 – bringing a year-to-date total of 13,937 (up 119.4 %).
Sales of the smart fortwo totaled 327 vehicles for the month (compared to the 367 vehicles sold in October 2010).
Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 5,571 vehicles in October 2011, a decrease of 21.8%. On a year-to-date basis, MBCPO sold 62,929 vehicles, a decrease of 7.6% over the comparable period last year.
–UPDATED: Subaru of America, Inc. announced October 2011 sales of 20,081 and sales of 216,334 year-to-date.
October 2011 saw the best October ever for Subaru Legacy and Outback. Impreza sales were affected by sell-down of the 2011 model ahead of the debut of the all-new 36 mpg Impreza that will begin to arrive in dealerships in November.
Production levels at Subaru factories have now fully recovered and the company expects sales numbers to reach new heights in the coming months to meet continuing customer demand.
“We once again broke 20,000 sales in a month, despite our low inventory,” said Thomas J. Doll, executive vice president and chief operating officer, Subaru of America, Inc. “Based on the continuing strong demand for our products, increased supply through December and the launch of the all-new Impreza we expect to finish 2011 with the fourth consecutive year of sales growth for Subaru.”
–UPDATED: Porsche Cars North America, Inc. (PCNA), importer and distributor of Porsche sports cars, Cayenne SUVs and the Panamera four-door sports sedan line-up in the United States, today announced October 2011 sales of 2,270 vehicles, a decrease of 14 % compared to the same period last year, when it sold 2,647 vehicles.
To date in 2011, sales are up 23 % compared to the same ten-month period last year. So far this year, the company has sold 24,934 cars, which compares to 20,337 vehicles last year.
“We’re very pleased with our year-to-date results,” said President and CEO, Detlev von Platen. “October’s sales numbers are expectedly down compared to last year, due to the fact that we are in the midst of a change-over with our all-new 911 model going on sale early next year. In addition, we have very low inventories of our Boxster and Cayman models.”
For the month of October 2011, Porsche’s Approved Certified Pre-Owned vehicle sales were 652, compared to 565 last year. The year-to-date total is 7,241, compared to 6,210 in the previous year – a 17 % increase.
–UPDATED: Mitsubishi Motors North America (MMNA) reported October 2011 sales of 4,378 units, down 14% from October 2010. Mitsubishi’s year-to-date sales remain 51% ahead of January through October sales last year. This marks Mitsubishi’s highest sales total since 2008 for the first ten months of the year.
“Sales of our Outlander Sport crossover utility vehicle continue to be strong,” said MMNA President & CEO Yoichi Yokozawa. “And we expect further momentum as we begin the sales launch of the all-electric Mitsubishi i this month. Response of the media and consumers to the vehicle has been outstanding.”
Consumers are getting their first chance to drive the 100% electric 2012 Mitsubishi i as part of the “Mitsubishi i 100% Electric Experience” test drive tour, currently underway. MMNA has also launched an innovative marketing campaign that focuses on the highly efficient and eco-friendly vehicle and how it will assist in the transformation of Normal, Illinois into EVTown, USA.
October sales details:
- Sales of Mitsubishi vehicles for calendar-year-to-date 2011 are at 70,253 units, a 51.1% increase over CYTD 2010 (46,503) and also Mitsubishi’s highest January through October sales total for three years.
- The Outlander Sport model had another strong showing in October with 1,286 units sold.
–UPDATED: Mazda North American Operations (MNAO) reported its best October sales in the U.S. since 2007, with 18,326 vehicles representing an increase of 1.7% versus October 2010. On a Daily Selling Rate (DSR) basis, Mazda’s October 2011 sales were up 5.7%. Year-to-date sales through October are up 8.7 percent versus last year, with 209,641 vehicles sold.
Key October sales notes:
- Mazda6 recorded its best October since 2008, with sales of 3,438 vehicles, accounting for a 38.8% increase.
- Mazda’s stylish CX-7 realized a 13% increase with 2,807 vehicles sold, which marks its best October since 2007. CX-7 sales are up 31.9% on the year with 30,642 vehicles sold.
- Mazda2 sales are up 51.7% with 954 vehicles sold in October. Year-to-date Mazda2 sales are up 584.6%.
Rounding out the North American market, Mazda Motor de Mexico (MMdM) reported its best-ever October with sales of 2,594 vehicles, accounting for a 29% increase versus last year. MMdM’s year-to-date sales are up 20% with 23,316 vehicles sold. In a challenging market, Mazda Canada, Inc. (MCI) sold 5,377 vehicles, down 5% versus last year. MCI’s year-to-date sales of 59,149 vehicles are down 13% versus last year.
Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support ofMazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.