The New Road to the Sale – Best Practices to Help Your Staff Sell in an Increasingly Digital Marketplace
// Webinar summary
Brian Hudson, Director of Customer Innovation at MAXDigital, shares how dealerships are increasing sales and protecting profits through focusing on value, delivering transparent vehicle descriptions, and using pricing proof points. During this webinar, learn easy-to-follow evidence-based selling techniques—a critical approach to take with customers who have spent up to 12 hours researching online before stepping into the showroom. Brian will also cover recent industry dynamics, as well as research around trust and transparency at dealerships, and how these factors can impact profits if sales teams aren’t prepared for them.
// Key takeaways
• How changing industry dynamics will continue to put increasing pressure on gross profits.
• Understand the logical and emotional approach that consumers take when searching and buying vehicles, and how these two things cannot be separated during the sales process.
• Why and how to build trust through transparency across all information sources to help you stand apart and win the sale.
• Hear results from MAXDigital trust and transparency research conducted with General Managers and Dealer Principals at NADA in January 2017.
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.