WESTLAKE, Ohio — One of the biggest challenges for automobile dealerships is coming to an agreement with consumers on the market value of a trade-in. WholeSaleCall.com (http://wholesalecall.com), a new dealership-to-dealership website, allows dealers to receive real-time values from verified buyers and structure their deals any way they want, all with just a single click of the mouse.
With WholeSaleCall.com, dealers no longer need to call individual wholesalers to structure deals. When they become registered sellers on the network, dealers can initiate real-time voice and email blasts in order to broadcast vehicle information to a network of verified buyers. Sellers can even dictate the timeframe within which buyers must respond with their bids, so a live market price for the vehicle in question can be obtained within days or even minutes. Once the highest bidder for a vehicle is identified, the dealer is notified.
“WholeSaleCall.com is the first of its kind in the auto industry,” said Brian Cain, GM of Cain Toyota Scion BMW. “Other sites are based on a similar concept but none of them do what this site does. It’s streamlined our auction process and saved us time and money.” An additional benefit to sellers is that they now have the ability to shop around aged inventory before it heads to the auction.
Buyers in the WholeSaleCall.com network have the opportunity to buy vehicles from verified five-star sellers and to purchase a vehicle they previously may have had little or no chance of acquiring. Buyers receive a voice or email message describing each new vehicle listed in detail. After the bidding is over, the confirmed buyer for a particular vehicle receives a phone call and email with pickup and payment instructions.
In addition to being able to fill inventory voids with vehicles from five-star sellers, buyers benefit from vehicle description guarantees and title guarantee on every vehicle purchased. Payment for the title is required unless otherwise noted in the transaction report.
The process may take place as a live trade, in which the customer is in the showroom and bidders may have only minutes to respond, or for an aged unit where the vehicle may be going to auction in the next few days. In all cases, WholeSaleCall.com network members never have to pay buy-or-sell fees, so those common auction costs are eliminated from their budget.
Additionally, the website does not require long-term contracts. Members can participate in unlimited sales and purchases for a set monthly price and have access to online and in-person customer support.
The WholeSaleCall.com system is currently being piloted in the Midwest but will expand nationwide. To ensure the efficiency of the process, network seller registration is initially being limited to franchises. For more information, visit http://wholesalecall.com.