Mastering Google’s “The 5 Auto Shopping Moments Every Brand Must Own” with Video
// Webinar summary
There is no question that today’s consumers desire to have as much of their online and mobile content as possible delivered to them via video. There is no question that utilizing video content can have a dramatic impact on multiple components of a dealership’s overall online marketing strategy, including their Search Engine Optimization strategies, Social Media strategies, Email Marketing campaigns, Lead Follow Up processes, and of course their Online Merchandising strategies throughout the entire buying cycle. But the automotive industry is still in a frenzy trying to figure out the best ways to utilize video content, to take advantage of this new marketing trend, and to deliver a measurable return on investment.
This session will discuss the Five Critical Automotive Shopping Moments report that was recently released by Google and discuss how dealerships can establish a true Video Marketing Strategy to master these 5 moments. Thereby leveraging the power of video to maximize the informational and emotional value of their digital marketing strategies across all digital touch-points and maximizing their ROI by getting the right video content, in front of the right shoppers, and at the right time of the buying cycle.
// Key takeaways
• This session will identify which video types will have the biggest impact on a shopper at each phase of the buying cycle.
• This session will discuss a strategy to maximize the power of their video content throughout the buying cycle.
• This session will outline how a dealership can systematically walk a shopper through the buying cycle with video content.
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.