How to Manage the Increasing Cost of SEM – A Digital Marketer’s Survival Guide
// Webinar summary
Most automotive Digital Marketers, Internet Sales Managers or eCommerce Directors put a great deal of emphasis on Google Adwords. In fact, studies show that 92% of all dealerships use Google Adwords in their digital strategy.
Yet, as more dealerships invest more money into SEM, the more competitive the landscape becomes and the more costly it will be for you to attract the same in-market shopper. So, how can you mitigate the increasing cost and decreasing effectiveness of search engine marketing while staying ahead of the curve and keep attracting more in-market shoppers?
Join Ian Cruickshank, VP Sales and Marketing of Speed Shift Media, and learn new techniques and technologies that go beyond SEM that can consistently drive more in-market shoppers, reach your lead gen goals and keep your dealerships ahead of the curve.
// Key takeaways
• Four techniques and technologies that will help your digital marketing.
• How these technologies stack up.
• What should be in your NEW optimal marketing mix.
// About the presenter
Speed Shift Media
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.