CHICAGO — Multimedia and video marketing technology pioneer Liquidus today unveiled Socialink 2.0, the latest version of its innovative Facebook marketing application for car dealers, now with enhanced customization features that allow dealerships to deliver a more engaging online video vehicle inventory to potential buyers over Facebook.
With Socialink 2.0, dealers can now prioritize their entire real-time video vehicle inventory and “call out” up to four vehicles as special features. Dealers can control the order in which listings display, sorting by lowest or highest price, lowest or highest mileage, or oldest or newest year, for example, in an effort to move specific inventory faster to suit their individual needs.
“We recognize that each dealer may want to highlight specific products based on what they have in stock and what they know their audience is interested in,” said Todd Holmes, president and CEO/founder of Liquidus. “With these new features, they can not only customize the listings, but also tailor marketing messages for visitors on each vehicle page.”
For example, dealers can drop in blanket marketing messages that promote special finance offers, service deals and other promotional offers on each vehicle detail page. The new Socialink even lets dealers take advantage of Facebook’s interactive features by dropping in voting widgets on vehicle pages to let visitors weigh in on their favorite vehicles and help friends select a vehicle to buy.
Socialink 2.0 is also easy to manage. Now, dealer groups can include multiple dealership locations on a single Socialink, to help simplify management and display of a broader selection of inventory. Dealers can also configure Socialink 2.0 to automatically generate email reports indicating visitor activity for improved visibility and an easier way to measure the reach and effectiveness of Facebook/Socialink marketing efforts.
Socialink is the first Facebook application of its kind to utilize real-time video technology to enable car dealers to deliver interactive video experiences for every vehicle in their inventory to more than 750 million active Facebook users. The new version includes iPad, iPhone and iOS support for the real-time video content. Consumers can browse a dealer’s entire Socialink inventory, filter by make and then sort by price, year or mileage to find the car that best suits their needs before ever visiting the lot, ensuring that when they do make the visit, they’re already a committed and engaged buyer. In addition to providing complete vehicle details, CARFAX reporting, lead generation tools and dealership maps, Socialink reduces friction, making it convenient for consumers to connect immediately to the dealership to setup a test drive.
Socialink is available to automotive dealers through Liquidus resellers. To view a demo, visit
For more information about Socialink 2.0, visit http://apps.facebook.com/liquidus-socialink/ or call 312-337-9888.
Liquidus has revolutionized the way companies are advertising on web, mobile and Video On Demand TV. Through a proprietary platform, Liquidus works with clients to create large volumes of video advertisements using existing collateral. The result is high production quality, affordable interactive video advertisements for multiple media outlets that capture consumer’s attention. Visit www.liquidus.net.