HUNTSVILLE, AL – LINE-X Protective Coatings, the nation’s leading developer and provider of high performance protective coatings now celebrating its 20th anniversary, today announced the strategic purchase of leading automotive aftermarket supplier, American Aftermarket Group (AAG). This partnership will allow LINE-X franchise locations to offer consumers a more personalized and complete truck accessory customization experience through AAG’s industry-leading, web-based, members-only accessories product fulfillment portal.
“LINE-X has long established itself as an innovative company, continually growing to meet current and expected consumer demands by offering a wide variety of vehicle customization options. We recognize the added value of bringing new products, like truck accessories, into the LINE-X Franchise Network. Our purchase of American Aftermarket Group will provide our franchisees with direct access to accessory manufacturers and added incentives which we will pass on to our customers,” said Kevin Heronimus, LINE-X CEO. “This new partnership with AAG will provide our franchisees and their customers access to top tier aftermarket manufacturers and accessories, making each LINE-X franchise the best choice for automotive customization.”
“The leverage of this acquisition will now allow AAG and LINE-X franchises to be extremely competitive in the marketplace and we’re excited about the growth prospects for both companies,” said Todd Roberson, President of AAG. “The opportunity for AAG to work directly with 400 LINE-X franchises is a quick, but welcome expansion for us and will be of great benefit to LINE-X franchise locations and customers. It’s a great day for both AGG and LINE-X as our businesses have new opportunities to offer customers unique automotive aftermarket customization options via AAG’s well developed factory-direct distribution system.”
LINE-X Protective Coatings purchased AAG with support from Graham Partners. LINE-X has been one of Graham Partners’ portfolio companies for the past eight years. More information regarding the LINE-X Franchise Network integration with the AAG system will be announced in the coming months.
About LINE-X Protective Coatings
LINE-X Protective Coatings (www.LINE-X.com) is the nation’s leading developer and provider of high performance protective coatings offering scientifically formulated polymers that permanently bond to a wide range of surfaces for unmatched durability. LINE-X products are utilized in automotive, commercial, light industrial, heavy industrial, agricultural, military, marine and custom applications. Headquartered in Huntsville, Ala., with more than 500 locations in 48 countries, it is the goal of LINE-X to consistently produce the highest quality and most reliable materials available. Follow LINE-X on Twitter @LineXprotects, become a fan on Facebook of LINE-X Protective Coatings and check out what LINE-X is doing on YouTube at: http://www.youtube.com/linexprotects.
About American Aftermarket Group (AAG)
American Aftermarket Group, or AAG (www.americanaftermarketgroup.com), is a web-based, members-only, business-to-business marketing, promoting and consulting group that specializes in the automotive and truck accessory aftermarket industry. AAG connects suppliers and retailers using web-based technology to facilitate factory direct product fulfillment. The AAG system also captures key information and reports product trends and other important national sales benchmarks to benefit members. The automotive aftermarket industry is constantly changing and AAG gives its members, suppliers and retailers, an alternative option to current channels of distribution.
About Graham Partners
Graham Partners (www.grahampartners.net) is a leading established private investment firm based in suburban Philadelphia. The firm invests in middle-market industrial and manufacturing-related companies with exceptional growth potential, focusing on businesses with proprietary technologies and advanced manufacturing know-how. Today, the firm manages approximately $1.6 billion, comprised of the committed capital under Graham Partners management, as well as certain capital deployed on behalf of equity co-investors, including portfolio company management. Graham Partners targets industrial businesses with revenues between $30 million and $500 million for investment. The firm has access to extensive operating resources and industrial expertise as a member of The Graham Group, an alliance of independently owned and operated industrial and investment management businesses that share in the common legacy of entrepreneur Donald C. Graham’s industrial endeavors. Over nearly half a century, Don Graham built a substantial family industrial concern — founding consumer packaging, capital equipment and building products businesses, and investing in companies serving a wide range of consumer and industrial sectors.