Kia Sorento campaign targets the adventurous, from Automotive News.
With such a wide consumer base for crossovers that spans young families to baby boomers, Kia could have gone in several directions in the latest phase of its “Perfect Getaway” marketing campaign for the 2016 Sorento.
Instead of focusing intensely on a particular demographic, Kia is aiming the Sorento at those with adventurous mindsets in a new online series that launched last week on the Yahoo Screen streaming service.
Kia is continuing the “Perfect Getaway” promotion — minus Pierce Brosnan — with “The Getaway Guide,” a six-episode video series in which people take spontaneous weekend getaways in the Sorento.
One episode features a young husband who surprises his wife with an impromptu zip-lining adventure to make up for their honeymoon in Haiti, which was marred by bad weather. Another video follows two friends as they learn the basics of trapeze flying like circus acrobats.