When it comes to event reviews, few dealers (if any) provide the insight, candor, and memories as Kevin Frye, eCommerce Director at the Jeff Wyler Automotive Family since 2007. Having attended the Digital Dealer Conference and Exposition almost every year since its inception, Kevin is able to draw upon not only his leadership experience at the auto group level but also his personal and professional experience at Digital Dealer as a speaker, panelist, and attendee.
In true Frye fashion, Kevin has delivered another epic dose of reflection and insight from his experience at DD21 in Las Vegas on his go-to blog DealerRefresh, an up-and-coming media partner with the Digital Dealer Enterprise.
To get a feel for what Frye has to offer, be sure to check out his post Digital Dealer 21 Review with Kevin Frye #DD21.
Included in Kevin’s post are excerpts ranging from machine learning predictability and buyer detection technology to how to differentiate your dealership to solid common sense to marketing attribution, etcetera etcetera.
Click here to read the entire article by Kevin Frye and shouts out to both Kevin and DealerRefresh for yet another spectacular post on our twice-annual event.
Author: Kevin Frye
Kevin Frye is the eCommerce Director of the Jeff Wyler Automotive Family, one of the top 50 dealership groups in the United States. Named as one of the top 5 influencers changing the automotive industry today by Automotive News, he has been a leader in the industry with the use of Google Analytics, data privacy, video SEO, social media, mobile, website design, and managing your online reputation. Before his work with Jeff Wyler, Kevin was an independent business owner who pioneered selling cars online for both dealerships and individual consumers, selling over 500 cars on eBay in one year alone.
Kevin was a Naval Aviator for 8 years, with extensive flight hours in Desert Shield and Operation Southern Watch, as well as over 200 combat hours in Desert Storm. He has used the leadership skills he learned in the Navy to keep the Jeff Wyler Automotive Family at the front edge of automotive eCommerce.