When it comes to event reviews, few dealers (if any) provide the insight, candor, and memories as Kevin Frye, eCommerce Director at the Jeff Wyler Automotive Family since 2007. Having attended the Digital Dealer Conference and Exposition almost every year since its inception, Kevin is able to draw upon not only his leadership experience at the auto group level but also his personal and professional experience at Digital Dealer as a speaker, panelist, and attendee.
In true Frye fashion, Kevin has delivered another epic dose of reflection and insight from his experience at DD21 in Las Vegas on his go-to blog DealerRefresh, an up-and-coming media partner with the Digital Dealer Enterprise.
To get a feel for what Frye has to offer, be sure to check out his post Digital Dealer 21 Review with Kevin Frye #DD21.
Included in Kevin’s post are excerpts ranging from machine learning predictability and buyer detection technology to how to differentiate your dealership to solid common sense to marketing attribution, etcetera etcetera.
Click here to read the entire article by Kevin Frye and shouts out to both Kevin and DealerRefresh for yet another spectacular post on our twice-annual event.