SANTA MONICA, Calif. — TrueCar, Inc., which is an online automotive information and communications platform focused on creating a better car buying experience for dealers and consumers, today announced the appointment of Ken Potter to oversee the company’s efforts to prospect, retain and grow TrueCar’s network of dealer partners. In this role Potter will manage field sales and inside account management teams, build and strengthen dealer relationships and represent TrueCar at industry events.
“We are excited to have Ken join the team and know he can help to continue cultivating deeper relationships with our dealer partners,” said Stewart Easterby, EVP Dealer Development. “TrueCar is committed to serving our dealer partners and Ken’s strong automotive retailing expertise, established dealer relationships and hardworking and humble style resonates well with the dealer community.”
Potter previously served as Vice President and General Manager, Automotive for Internet Brands where he had P&L responsibility for CarsDirect.com. In his 11 years of experience with Internet Brands, Ken oversaw inside and outside sales, customer service, accounting and automotive product development. Under his leadership, Ken successfully scaled a team and created processes to establish a profitable and sustainable business. Prior to Internet Brands, Potter served as the General Manager of two car dealerships, including nearly three years at CarMax plus held field sales roles with two major office products companies.
“With a changing marketplace where most consumers now start their research process online, I am looking forward to working with a company like TrueCar that is focused on creating a better car buying process for both dealers and consumers,” said Ken Potter, TrueCar’s Vice President, Dealer Development. “My understanding of the online automotive space and managing dealerships will be valuable as I meet with dealers to find solutions and better address their needs.”
Earlier this week, TrueCar announced that its thousands of Certified Dealer partners have sold over 500,000 cars using the TrueCar platform. For more information about TrueCar, please visit www.truecar.com. You can follow TrueCar on Twitter (@TrueCar) and become a fan of TrueCar on Facebook and Google+.
TrueCar, Inc. is an online automotive information and communications platform focused on creating a better car buying experience for dealers and consumers. Consumers want a hassle-free car buying experience and dealers want high-quality sales velocity. TrueCar helps achieve these goals by providing unbiased market information on new car transactions and by supplying an online communications platform through which dealers and consumers can communicate with each other. TrueCar’s market-based information provides both consumers and dealers with an accurate and comprehensive understanding of what others actually paid recently for similar vehicles, both locally and nationally. TrueCar’s communications platform then allows informed, ready-to-buy consumers to communicate directly with participating dealers. Some of the nation’s largest and most well respected membership and service organizations rely on websites powered by TrueCar to help educate their members and customers who are in the automotive market. TrueCar is headquartered in Santa Monica, CA, and has offices in San Francisco, CA, and Austin, TX. After experiencing dramatic growth since 2006, TrueCar is developing a suite of products and services centered on radical clarity through the comprehensive analysis of market data and information. TrueCar’s participating dealer partners have sold over 500,000 new vehicles to TrueCar users nationwide.
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