Recently, I was visiting with a dealer and the recent rash of articles concerning compliance came up. As I shared what I knew on the subject and the current climate concerning fines and penalties, the dealer sat back, smiled and said, “I’m good. We use a menu.”
Since I was there to train the F&I managers (there were seven), I thought I’d take a look at the process in the store to make sure things were compliant. With the dealer’s support and permission, I pulled five random deals for each of the managers. What I found was that, while there was menu use, it was clear there were serious compliance issues.
In looking through the deals, it became clear that the sales desk was packing payments and starting with higher than average rates without any type of disclosure. They were also limiting the F&I managers’ time to fully present menus and/or to disclose how payments and terms were arrived at.
After my initial investigation, I took the time to properly train the F&I managers to be able to present full menus effectively and in a timely manner. Part of that process was insisting that customers be interviewed on the showroom floor at the sales person’s desk. This met with a great deal of resistance and ultimately a showdown with the dealer and top management.
The dealer made it clear that he was very committed to being compliant and that his managers were clearly aware of this. But, being aware and actually practicing compliance are two totally different worlds. Needless to say, this wasn’t a pleasant meeting.
Initially, I sat with the dealer and explained that I had now instituted a process within F&I that insures compliance with the proper use of our menu. Now that the F&I managers understand how to interview and present the menu, they can see they have the time and that doing it correctly will actually improve penetration and profitability in the departments. I assured him that F&I was now totally compliant.
He then asked if there was something I wasn’t telling him. At first, I hesitated since I was there exclusively to train his F&I department in using our menu. But, he persisted in a full explanation. I shared that his sales desk, under the instance of the GM were packing and ranging payments with absolutely no disclosure of the products hidden in the payments. After a few minutes, he paused, picked up the phone and called the GM into his office.
When confronted with what I found, the GM became extremely defensive and even began justifying why he had to “pack” payments. He even went so far as to say that if anyone came and checked, he could use the “signed” menus as proof that nothing funny was going on. The dealer looked to me to either support or expose that statement. I told them that the worksheets showing payment ranges would be more than enough to warrant investigation and would be used as evidence should this matter get to court.
You would think, at this point, the GM would surrender and comply. Not a chance. He actually suggested to the dealer that this could all be solved if we went into the files and destroyed the worksheets. That way, we could still use the menus as evidence of compliance. I’ve been in this game nearly 40 years. That statement was a first.
The dealer turned and asked me for a real solution. Explaining how sales desking software set for full disclosure selling that would transition deals straight to the menu would be a great first step. (If you would like a no obligation evaluation of your current software and process, email me at firstname.lastname@example.org and write “Software Evaluation,” in the subject line.) But I cautioned him that, just like the menu, software in and of itself is not the failsafe to protect the dealership from exposure. It has to be accompanied by a fluid process that allows the sales people to present facts, close the deal and introduce the customer to finance.
There has to be a process, a level of real accountability and dealer support before anything can change. Then, and only then can software be installed to really do what it is intended to do. Once dealers and managers truly understand that software, properly designed and installed, is not a flat cost. It is an investment that can generate a measurable return. Provided there is an enforced process behind it.
Author: John Fuhrman
John Fuhrman, Director of Training, OptionSoft Technologies, has been training dealership professionals since 1996. His 13 books on topics like sales, leadership and management have sold worldwide and have been translated into a dozen languages. He has trained over 15,000 sales, management and F&I professionals and can be reached at email@example.com.