Increasing Recall Compliance Efforts Gets Political, from Automotive Digital Marketing.
A recent article on The Hill.com detailed how the Alliance of Automobile Manufacturers is teaming up with a Republican pollster to survey Americans on why they don’t bring in their vehicles for recall repairs. These actions are in advance of the NHTSA’s forum on the same issues. According to the article, recall repair completion rates are at 75 percent with that number dropping to 15 percent for vehicles older than 10 years. It goes on to say that this is especially worrisome, because the average age of vehicles on the road is currently 11.4 years.
The newer a vehicle is, the more likely recall notices will be received and complied with. As vehicle’s age, the likelihood that they have changed hands increases. As does the likelihood those new owners will not receive the notices. Each time a vehicle changes hands, the percentage of people receiving notices drops.
Recall repairs are important, not only for the safety of our roads, but also as a revenue streams for dealers. Many dealers limit recall repair notifications to vehicles/owners within their DMS, as well as notices sent out by the manufacturer. This is incredibly limiting as far as reaching the huge audience of recall customers in each dealer’s DMA. However, there are several ways to obtain information and capitalize on increased recall repair work.